Senior Digital Marketing Manager – Performance Marketing

India·Bengalurusenior

MarketingMarketing Manager

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Quick Summary

Overview

ABOUT ZOLVE Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders.

Key Responsibilities

Revenue Ownership & Growth Own end-to-end revenue performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing, and emerging paid channels Drive acquisition, activation, retention, and…

Requirements Summary

Education Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field Google Ads, Meta Blueprint, and Programmatic certifications are a plus Experience: 4–7 years of experience in revenue-led performance marketing…

Technical Tools

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Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.

Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.

As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.

Role: Senior Digital Marketing Manager – Performance Marketing

Location: Bengaluru

Employment Type: Full-Time

We are looking for a revenue-driven Performance Marketing leader (IC role) who can independently own, scale, and optimize acquisition and monetization across paid and affiliate channels. This role carries direct accountability for revenue contribution, CAC, ROAS, and growth efficiency in a fast-paced, product-led fintech environment.

RESPONSIBILITIES

Revenue Ownership & Growth

Own end-to-end revenue performance marketing strategy across Google Ads, Meta (Facebook & Instagram), LinkedIn, YouTube, Affiliate Marketing, and emerging paid channels
Drive acquisition, activation, retention, and monetization aligned to ROAS, CAC, LTV, and payback targets
Forecast and track channel-level revenue contribution and efficiency

Plan, execute, and continuously optimize campaigns with a strong focus on profitability and revenue scale
Build structured, data-driven campaign frameworks to maximize ROAS and reduce CPA
Run rigorous A/B experiments across creatives, audiences, bidding strategies, landing pages, and funnels
Partner closely with Product, Analytics, and Design teams to improve conversion rates and reduce revenue leakage

Build and scale Affiliate Marketing programs across partners, publishers, and platforms
Optimize affiliate performance, payouts, fraud controls, and incremental revenue contribution
Identify new channels, growth experiments, and scaling opportunities including programmatic platforms

Own performance reporting across ROAS, CAC, CPL, LTV, CTR, conversion rates, and cohort performance
Manage and optimize multi-crore monthly ad budgets with strict ROI discipline
Stay ahead of platform updates, industry trends, and performance best practices

Note: This is a hands-on individual contributor role with full ownership of strategy and execution.

QUALIFICATIONS

Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
Google Ads, Meta Blueprint, and Programmatic certifications are a plus

Experience:

4–7 years of experience in revenue-led performance marketing
Mandatory experience in an online, product-based company (fintech preferred)
Proven success in scaling paid and affiliate channels with clear revenue accountability
Strong hands-on expertise in Google Ads, Meta Business Manager, Affiliate platforms, and other paid channels
Experience with analytics and attribution tools such as Google Analytics, Mixpanel, AppsFlyer, etc.
Strong analytical mindset with a deep understanding of funnels, unit economics, and growth trade-offs
Excellent communication and cross-functional collaboration skills.