Principal Business Intelligence Analyst

We are seeking a Principal Product Analyst to own ZoomInfo's PLG measurement system - the framework that defines how the company evaluates customer adoption, monetization, retention, and growth across its product portfolio.

This is not a traditional reporting or dashboarding role. It is a strategic leadership role responsible for defining how the organization measures PLG success, identifying the behaviors that drive business outcomes, and generating the insights that shape product investments and growth strategy.

The ideal candidate combines strong analytical depth with operational rigor and a builder mentality. They are comfortable operating in ambiguity, leading investigations from scratch, and influencing decisions across Product, Engineering, Go-To-Market, and Leadership teams. They also embrace AI-native ways of working, leveraging automation and emerging technologies to fundamentally improve how analytics is performed and scaled. PLG experience is a plus but not required. 

• Define and own the measurement framework for ZoomInfo’s PLG motion, including acquisition, activation, engagement, monetization, retention, and expansion.
• Establish the company’s source of truth for PLG performance, including KPI definitions, scorecards, executive reporting, and performance benchmarks.
• Define leading indicators that predict customer activation, product adoption, conversion, retention, and expansion outcomes.
• Ensure measurement consistency across products, teams, and business units, enabling a unified view of customer growth and product performance.
• Develop scalable frameworks that connect customer behavior to business outcomes and investment decisions.

• Own analytical understanding of the end-to-end customer journey, from acquisition and onboarding through monetization and long-term retention.
• Identify behavioral patterns, friction points, and conversion barriers that impact activation, adoption, retention, and expansion.
• Develop customer segmentation frameworks that reveal differences in growth outcomes across personas, customer segments, and product experiences.
• Lead investigations into significant changes in PLG performance, diagnosing root causes and quantifying business impact.
• Identify the behaviors and product experiences most strongly associated with successful customer outcomes and long-term value creation.

• Influence product investment and roadmap decisions by quantifying opportunity size, identifying high-leverage growth opportunities, and evaluating tradeoffs across competing initiatives.
• Serve as a strategic advisor to Product, Growth, and GTM leadership on customer behavior trends, adoption patterns, and monetization opportunities.
• Build analytical frameworks that help teams prioritize investments across onboarding, activation, engagement, monetization, retention, and expansion.
• Define measurement strategies for major product initiatives and ensure business impact is accurately assessed.
• Guide experimentation efforts across the PLG funnel, helping teams prioritize, evaluate, and scale growth opportunities.
• Deliver executive-level insights that inform product strategy, growth planning, and resource allocation.

• Redesign analytics workflows around AI-first operating principles rather than traditional manual processes.
• Build automated systems that continuously monitor product performance, surface anomalies, and identify growth opportunities at scale.
• Develop AI-assisted investigation workflows that accelerate root-cause analysis and reduce time-to-insight.
• Establish scalable reporting and monitoring infrastructure that minimizes manual effort while maintaining analytical rigor.
• Continuously evaluate emerging AI capabilities and incorporate them into the analytics operating model.
• Improve self-service analytics capabilities while maintaining governance, consistency, and trust in data.

• Act as a trusted strategic partner to Product, Engineering, Product Marketing, Sales, Customer Success, and Executive Leadership.
• Align teams around a shared understanding of PLG performance, customer behavior, and growth priorities.
• Lead cross-functional initiatives from opportunity identification through execution, measurement, and business impact assessment.
• Elevate analytical standards and foster a culture of data-informed decision making across the organization.

• You think in customer journeys, growth loops, and behavioral systems rather than isolated metrics.
• You enjoy solving ambiguous business problems and creating structure where none exists.
• You are naturally curious about why customers adopt, convert, expand, or churn.
• You balance strategic thinking with hands-on analytical execution.
• You are comfortable influencing senior stakeholders through data, storytelling, and business context.
• You actively leverage AI tools such as Claude, Claude Code, or similar technologies to automate workflows, accelerate investigations, and improve analytical output.

ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller.

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ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements.

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