Senior UA Manager

At Zynga, we bring people together through the power of play. As a global leader in interactive entertainment and a proud label of Take-Two Interactive, our games have been downloaded over 6 billion times—connecting players in 175+ countries through fun, strategy, and a little friendly competition.

From thrilling casino spins to epic strategy battles, mind-bending puzzles, and social word challenges, our diverse game portfolio has something for everyone. Fan-favorites and latest hits include FarmVille™, Words With Friends™, Zynga Poker™, Game of Thrones Slots Casino™, Wizard of Oz Slots™, Hit it Rich! Slots™, Wonka Slots™, Top Eleven™, Toon Blast™, Empires & Puzzles™, Merge Dragons!™, CSR Racing™, Harry Potter: Puzzles & Spells™, Match Factory™, and Color Block Jam™—plus many more!

Founded in 2007 and headquartered in California, our teams span North America, Europe, and Asia, working together to craft unforgettable gaming experiences. Whether you're spinning, strategizing, matching, or competing, Zynga is where fun meets innovation—and where you can take your career to the next level.

Join us and be part of the play!

As a Senior User Acquisition Manager, you will oversee our large-scale mobile advertising campaigns and manage the optimisation of creatives, budget allocation and ROI. You will assume a high level of responsibility for seven figure monthly budgets to acquire new and engaged players for our portfolio of top grossing IAP games.

As part of the Zynga group of studios you will have the opportunity to interact and learn from other UA managers ranging across categories including hyper-casual, RPG and sports.

• →Lead user acquisition strategy and performance-based media buying on SDK ad networks, social and programmatic platforms
• →Work closely with product teams, senior stakeholders, and network account managers
• →Conduct thorough analysis and cooperate with in-house design team on new concepts
• →Assist in forecasting and management of a multimillion-dollar budget
• →Lead inter departmental projects to deliver innovative solutions and business performance improvements.
• →Identify and develop new partner and platform opportunities to drive increased performance over time
• →Perform analysis to spot opportunities and trend changes for the UA activities.
• →Stay ahead of industry best practices and competitor trends
• →Represent Social Point at international conferences and events

• 6+ years of managing ad network campaigns
• 4+ years in mobile user acquisition and KPI driven analysis
• Experience launching new games/ apps and maintain multiple live products at scale
• Deep understanding of 3rd party tools including MMPs, market research platforms and ad networks.
• Experience and knowledge of mobile and ad tech; from a gaming developer, or agency perspective
• Expert with excel functions (v-lookup and pivot tables)
• Extremely organized and high level of attention to detail
• Analytical and metric driven

• SQL knowledge preferred
• Mobile gaming and free to play experience

• Hybrid working model: we ask you to come to our Barcelona office at least 2 days per week
• A generous 25 days of annual leave, plus public holidays
• Private medical insurance for you and your family to keep your health bar full
• Disability and life insurance
• Choose from the latest iOS or Android device when you join (phone or tablet)
• Free language lessons in English, Spanish and Catalan
• Spotify Premium to add the perfect soundtrack to your adventure
• Legendary social events and parties to let off some steam
• Take-Two Interactive employee stock purchase plan (eligibility criteria applies)
• Professional development budget for skills training