Product Marketing Engineer | Audio

United Statesmid

OtherMarketing Engineer

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Quick Summary

Overview

Change the world. Love your job. The Product Marketing Engineer (PME) is responsible for developing business plans, marketing strategy and forecasts for assigned product lines.

Technical Tools

OtherMarketing Engineer

Responsibilities

~1 min read

→Drive design ins to design wins to grow revenue while maintaining profitability
→Maintain close relationships with top tier one customers and the respective account managers to understand opportunities
→Develop product positioning and messaging that differentiates the products in the market, including finding adjacent markets and customers
→Plan, manage and execute all marketing activities during the life cycle of a new product (Pre release, at release and post release)
→Review competitive landscape and building strategies to address gaps
→Interface with customers and TI field sales/applications to support design ins
→Follow up weekly and monthly on opportunities; from price escalations, customer visits, sampling activity, etc.
→Collaborate and communicate the product strategies effectively to cross functional teams - price, campaigns, internet marketing, launch etc.
→Devise effective strategies for mass market adoption
→Engage and collaborate with other Demand Create Teams (Systems, HW Apps, SW Apps) to increase the opportunity funnel and market share

Requirements

~1 min read

Minimum education: bachelor's degree in electrical engineering or similar
2 years of relevant experience

Ability to establish strong relationships with key stakeholders critical to success, both internally and externally
Strong verbal and written communication skills
Ability to quickly ramp on new systems and processes
Demonstrated strong interpersonal, analytical and problem-solving skills
Ability to work in teams and collaborate effectively with people in different functions
Ability to take the initiative and drive for results
Strong time management skills that enable on-time project delivery