Digital Marketing Leader, Consumer Business Group, CDMX

• →You will close current digital performance gaps by improving consistency in strategy, execution quality, processes, and measurements across owned digital platforms.

• →You will expand the brand’s digital footprint by strengthening presence across digital channels, improving user experience, and driving stronger consumer engagement.

• →You will enhance content and eCommerce performance by developing relevant, personalized, and optimized content, including stronger product detail pages and content syndication.

• →You will strengthen digital capability, prioritization, and measurement by enabling better media planning, faster execution, clearer governance, stronger analytics, and full-funnel business impact.
• →You will lead three contingent workers based in Brazil to accelerate digital execution across Latin America, strengthening brand presence and consistency across digital media, social platforms, eCommerce product detail pages, and website ecosystems, while improving content relevance, consumer engagement, and market-level digital performance.

 To set you up for success in this role from day one, 3M is looking for candidates who must have the following qualifications: 

• Bachelor’s degree in digital media, Digital Marketing, eCommerce, Business Administration, Communications, Advertising, or another related discipline required.
• 5+ years of experience in digital marketing and/or eCommerce, preferably within fast-moving consumer goods or digital agency environments, with proven experience managing regional teams.
• Languages: English (strong business proficiency in written and verbal communication). Spanish required, Portuguese desired.

Additional qualifications that could help you succeed even further in this role include: 

• Experience developing and executing full-funnel digital marketing strategies across paid, owned, and earned channels.
• Knowledge of paid media, social media, content development, eCommerce, digital shelf optimization, and performance measurement.
• Ability to use analytics, social listening, campaign data, and digital tools to generate insights and optimize performance.
• Proven ability to collaborate with cross-functional teams, agencies, and regional stakeholders across Latin America.
• Ability to manage multiple brands, markets, campaigns, and priorities.
• Ability to connect digital marketing initiatives to measurable business impact, including brand awareness, consumer engagement, conversion, and sales growth.
• Preferred certifications: Digital marketing, paid media, analytics, social media, eCommerce, retail media, marketing technology, or project management certifications preferred, including Google Ads, Google Analytics, Meta Blueprint, Amazon Ads, Mercado Ads, Adobe Analytics, Sprinklr.

3M offers many programs to help you live your best life – both physically and financially. To ensure competitive pay and benefits, 3M regularly benchmarks with other companies that are comparable in size and scope. 

Chat with Max

For assistance with searching through our current job openings or for more information about all things 3M, visit Max, our virtual recruiting assistant on 3M.com/careers. 

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