Marketing Insights Strategist

AAA Club Alliance is hiring a Marketing Data Strategist to help shape how we target, reach, and engage our customers across channels. You have the opportunity to work from one of our locations: Wilmington, DE; Worthington, OH; or Cincinnati, OH.

This role follows a hybrid schedule with on-site collaboration Tuesday through Thursday.

The primary duties of the Marketing Data Strategist are to:

• Develop opportunities to optimize marketing campaigns by partnering with key business stakeholders to design effective targeting and segmentation strategies that maximize ROI in the following channels: Direct Mail, Email, Telemarketing, Text, and Web.

• Design and build processes to execute and automate campaign strategies.

• Create data mining architectures/models/protocols, statistical reporting, and data analysis methodologies to identify trends in large data sets.

• Perform statistical analysis/modelling to generate lists of customers for targeted direct marketing campaigns.

• Automate existing marketing campaigns by converting existing SQL queries into Google Big Query and Adobe Campaign.

• Identify data gaps and new data sources to improve marketing effectiveness and to maximize the intended marketing audience.

• Work with SQL/Adobe Developer/Administrator to integrate and test new data sources.

• Use data transfer tools to encrypt, compress, and secure data files that are shared and received with 3rd party providers.   

• Update and enhance business procedures.

• Enhance existing campaign management business processes to support efficient campaign management and marketing.

• Other duties assigned.

• Bachelor’s Degree in Computational and Data Science, Economics, Statistics, or Math; or BS degree in other field in combination with additional experience; equivalent education, experience and certifications will be considered.

• Adobe or SQL MCTS Certifications preferred.

• Comprehensive knowledge of Microsoft Office Suite.

• 2+ years of experience working with relational data.

• 2+ years of direct marketing experience.

• 2+ years of experience using SAS Guide 4.1, 4.3 and 5.1, and/or Adobe Campaign.

• 3+ years of experience programming in SQL and/or Google Big Query

• Ability to work independently in fast paced environment with competing priorities, excellent oral and written communication skills and the ability to interpret end-user needs.

• Journey tool experience preferred.

• Insurance policy + quote data experience preferred.

• Car service data experience preferred.

• The starting base compensation for this position is $65,059 to $94,783.
  *The base pay range shown is a guideline for compensation and ultimate salary offered will be based on factors such as applicant experience and geographic location.*

• Comprehensive health benefits package.

• Up to three weeks of paid time off accrued during your first year.

• Annual Bonus Plan.

• 401(K) plan with company match up to 7%.

• Professional development opportunities and tuition reimbursement.

• Paid time off to volunteer & company-sponsored volunteer events throughout the year.

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, Health & Life Insurance, Short Term/Long Term Disability.