Brand Manager, HCP Marketing, Peer-to-Peer

At Abbott, you can do work that matters, grow, and learn, care for yourself and your family, be your true self, and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.

• An excellent retirement savings plan with a high employer contribution.

• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

• A company recognized as a great place to work in dozens of countries worldwide and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as the best place to work for diversity, working mothers, female executives, and scientists.

This position works out of our Alameda, CA location in the Diabetes Care division where we are focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. We’re revolutionizing the way people monitor their glucose levels with our new sensing technology. 

The Brand Manager, HCP Marketing, Peer to Peer will take a significant role in the development and execution of best-in-class Health Care Professional marketing and tactical plans as well as sales tools utilizing deep marketing insights to drive innovative, breakthrough HCP Marketing campaigns in the Glucose Monitoring market. 

The Brand Manager, HCP Marketing, Peer-to-Peer is responsible for using agility, creativity, and strong project management skills.

• Manage ADC P2P Program and Speaker’s Bureau including strategy, content development, speaker training & onboarding, tradeshow management and operations

• Develop content plan and speaker programs to support key business priorities and educational needs in collaboration with Clinical and Medical Affairs, Marketing, Field Training, and Sales stakeholders

• Manage speaker training including new speaker onboarding, training on new programs and periodic in person training sessions

• Manage tradeshow presence including execution of impactful national product theaters across endo, ped endo and PCP shows in coordination with key stakeholders

• Identify standard best practices. including tracking and measurement of all programs, budget, content and evolving compliance requirements and will maintain a program dashboard and communicate trends to Sales Leadership on an ongoing basis.

• Contract speakers in coordination with Office of Ethics and Compliance (OEC) and maintaining all Speaker contracts in ContractHub

• Comply with global regulations and requirements, company policy, operating procedures, processes, and task assignments

• Keep current on developments in the field, specifically on product/therapy knowledge, market, and industry trends

Bachelors Degree with at least 4-6 years related experience, with at least one year of experience in marketing or product management, or MBA with 1-3 years of related experience.  

Product management experience in medical products or services preferred. Strong presentation & communication skills, strategic planning, critical thinking and analysis of market conditions.

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