Digital Rewards Program Global Manager

AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands, we’re number one or two in many of the world’s top beer markets, including North America, Latin America, Europe, Asia, and Africa.

Created in 2022, the Growth Group unifies our business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams. By bringing together global tech and commercial functions, the Growth Group allows us to fully leverage data and drive digital transformation and organic growth for AB InBev around the world.

In addition to supporting well known global beer brands like Corona, Budweiser and Michelob Ultra, the Growth Group is home to a robust suite of digital products including our B2B digital commerce platform BEES, on-demand delivery services Ze Delivery and TaDa Delivery, and table top beer keg PerfectDraft.

We are an exceptional team, focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.

Club B is the BEES' Rewards Program, where customers earn points for their purchases through the app and by completing points-based offers. Points can be redeemed for free products, prizes and experiences. Club B’s main role is to foster digital engagement, building strong bonds with customers and serve as a commercial lever for Anheuser-Bush InBev's strategy.

• →Manage and build initiatives to expand the amount of dollars invested in points (Points Pool)
• →Lead the strategy, value proposition and playbook for selling points to marketplace sellers
• →Build strong relationships with local Club B leads to understand their needs and provide guidance on their local strategies
• →Set priorities on the product team backlog, focusing on the most impactful features to be developed and the discovery of those features
• →Act as the commercial counterpart for data engineering, analytics, and science, building tables, analysis, and developing algorithms to evolve points generation

• Bachelor’s degree in business administration, economics, statistics, engineering, or related fields
• Proven experience with data manipulation, SQL or Python
• Advanced analytical skills
• Solid background in working with digital products
• Fluency in English (Spanish is a plus)
• Experience in the CPG industry or revenue management is a nice to have

• You are passionate about product discovery and using data to identify key business opportunities
• You can clearly communicate with both broad audiences and senior leadership in an effective way
• You can manage data to build ad hoc and more complex analyses
• You are curious person, who strives even at uncertain scenario

AB InBev Growth Group is proud to be an Equal Opportunity and Affirmative Action employer. We do not discriminate based upon of race, color, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other applicable legally protected characteristics.

The following fields are optional, but anticipate the information for your registration*.

Remember: your data will never be used as elimination criteria in selection processes. With them, AB InBev Growth Group is able to analyze diversity and reduce biases in selection processes. We want to contribute to changing this reality by being an inclusive company. 

For more information: www.abinbev.com