Visual Brand Manager

Position Title: Visual Brand Manager

Status: Full Time

FLSA: Exempt

Location: Washington, DC; Remote

JOB SUMMARY & KEY PRIORITIES:

The Visual Brand Manager is a visual storyteller. They will bring thought leadership to how the face of Active Minds is portrayed to external audiences, including youth and young adults, supporters, and the general public. Key platforms in use by this position are Active Minds’ print and electronic collateral, website, email, and social media.  

The Visual Brand Manager reports to the Senior Visual Brand Manager, as part of the Marketing and Communications department (MarComm), in addition to collaborating with other staff to express the Active Minds brand. 

Active Minds is the nation’s leading nonprofit organization supporting mental health awareness and education for young adults. Through our presence in more than 1,000 high school and college campuses, communities, and workplaces, and with a wide-reaching public audience, Active Minds is creating communities of support and saving lives. Founded in 2003 by Alison Malmon after the tragic suicide of her brother, Brian, Active Minds is dedicated to supporting a new generation in ending the silence,helping to make mental health as highly valued as physical health. We approach our work with a racial equity lens and are committed to the continued process of being and becoming a more anti-racist and inclusive organization. Through our many programs, we are changing social norms and behaviors related to mental health across the country. 
 

Brand Representation for Programs, Fundraising & Events (70%)

• Drive Active Minds’ visual strategy across all departments, delivering high-quality brand assets that elevate organization-wide public representation.                    
• Represent the Visual Brand team in cross-functional meetings as assigned to develop and manage visual strategy, scopes, design directions, reviews, and timelines.  
• Lead creation of representative graphics and visuals to support online brand display, with expectation of replication to print and event materials (signage, print materials, etc.).
• Lead the integration of Active Minds’ visual brand into the programmatic materials, merchandise/SWAG and advertisements, event collateral, donor appeals, and chapter and partnership activities of Active Minds.
• Provide visual graphics for Active Minds’ blogs, emails, texting, and other communications mechanisms.
• Support the development of templates and other long-term initiatives to grow the Active Minds Brand in consistent and sustainable ways.
• Lead the collection and archiving of photos and videos across the organization.
• Assist with the development of and updates to Active Minds branding guidelines.
• Review and proof materials, ensuring branding guidelines are followed and materials are completed  

Other duties as assigned (30%)

• Lead video production oversight in collaboration with CDMO, and/or produce simple video content for use in telling the organization’s story and mission.
• Create or coordinate fast response graphics for use across the organization, including for website pop-ups, social media, partnership proposals, and more.
• Potential for management of direct reports, interns and external contractors as opportunities arise. 
• Support the project intake, capacity evaluation and management of visual design projects
• Propose ways for the design team to improve, taking into consideration budget, capacity, and sustainability conditions. 

• A creative design eye and hand, with experience collaborating on design creation across teams.
• Accustomed to working on multiple projects with different deadlines simultaneously.
• Ability to communicate effectively in person, over the phone, and in writing, and with fellow staff members.
• Stickler for details and quality.
• A problem-solver at heart with a passion for finding sustainable solutions.
• A team player who is willing to give and receive feedback.
• A creative who is willing to actively participate in equal measure to: the development of strategic initiatives, the creation of general design work across platforms and mediums, and the project management tasks of an in-house team.  
• Self-starter with a positive attitude who enjoys working proactively and thinking creatively.
• Thrives in a high-paced organization.
• Advocate for social entrepreneurship and a believer in young people making an impact.
• Trusted team-player who will successfully collaborate across teams and work harmoniously and productively with other members of the design team and the greater MarComm team.

You need to have:

• Degree in Graphic Design (or equivalent work experience, demonstrated through a portfolio).
• 4+ years of related visual brand and/or graphic design experience.
• Experience in a management role. 
• Demonstrated grasp of design concepts, with an emphasis on typography skills.
• Knowledge of and experience in nonprofit marketing and communications efforts.
• Experience with Adobe InDesign, Photoshop, and Illustrator, as well as Canva and other design tools.
• Experience designing both digital and print materials.
• Full digital-literate, including Microsoft and Google products, and online meeting tools.
• Experience with CRM systems (ex. Salesforce) and other databases a plus.
• Photography, photo, and video editing skills a plus.
• Experience with Figma a plus.

• Active Minds will never ask an applicant to send – and Active Minds will never send an applicant  - a check or any payment or item of value (such as a gift card) in connection with the interview  process or job onboarding process. 
• Active Minds will never ask for personal information about an applicant (such as their Social  Security number or banking information) until the job onboarding process; 
• Active Minds will never extend a job offer without first conducting multiple rounds of video  interviews. The Active Minds interview/hiring process will always include at least 3 virtual  interviews. 
• All legitimate Active Minds job offers are extended verbally by the HR/People & Culture Team.  • If you are expecting an email from Active Minds, please always verify that the sending domain in  the email is activeminds.org and NOT any variation of it. 

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