Marketing Events Strategy Coordinator

Our promise to you:

Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Responsible for executing marketing initiatives for key service lines and markets. This position applies introductory knowledge of market research and analytics to contribute to the development of marketing plans that competitively differentiate the organization and ensure growth in volume, market share, share of spend, and brand awareness. This role involves coordinating marketing programs and day-to-day functions, demonstrating independent judgment and creativity. In addition, this position builds strong relationships to advance the service line's and market strategy's goals and vision. Additionally, this role is hands-on and results-oriented, passionate about learning strategy and achieving executional success.

• Maintains and tracks budget, tracks volume, and additional data for return on investment reporting to ensure business goals are met.
• Serves as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.
• Other duties as assigned.
• Serves as social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
• Supports the development of direct-to-consumer marketing initiatives to drive volumes and enhance marketing efforts of physicians to drive referrals and grow market share.
• Contributes to the development of annual marketing plans, setting goals, strategies, and tactics to ensure operational business goals are met. Implements day-to-day marketing efforts for assigned service lines, including digital content and collateral creation, event execution, and project management.
• Establishes physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
• Works effectively and collaboratively with the creative team, providing clear objectives, goals, feedback, and reasonable deadlines.

Certain positions are subject to Florida Level 2 background screening, including fingerprinting, as required by state law.

Applicants may review general information about Florida’s background screening requirements at the Florida Care Provider Background Screening Clearinghouse:
https://info.flclearinghouse.com/

This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.