Product Sales Specialist, Audiences and Unknown Shopper (Brands and Agencies) (15_2026.1)

Affinity Solutions (Affinity) is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 100 million consumers. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit www.affinitysolutions.com to discover how we’re shaping the future of consumer purchase insights.

About Your Role:

Affinity is seeking a Product Sales Specialist for Audiences to drive revenue growth with brands and agencies by positioning transaction-powered audience solutions for targeting, activation, and measurement. You’ll run a consultative, product-led sales motion, partnering closely with core account sellers, audience strategy/curation, and technical teams to design solutions, win RFPs, and deliver scalable activations.

Your Responsibilities:

• Own audience product revenue within a named set of accounts (or alongside AEs) across brands, agencies, and agency holding companies; build pipeline and close new and expansion business
• Lead solution discovery: Translate client goals into audience strategies (prospecting, conquesting, suppression, lapsed/loyal, lookalikes, etc.) and recommended activation paths
• Drive RFP/proposal responses with crisp positioning, use-case storytelling, and clear audience + activation recommendations
• Coordinate cross-functional delivery across audience strategy/curation, product, and technical partners to ensure activations are executable and outcomes are measurable.
• Enable programmatic activation: Guide deal setup concepts (e.g., PMP/deal IDs), audience packaging, and activation best practices with agencies and platforms
• Act as the “1P data integration” translator: Confidently discuss data onboarding concepts, match methodologies, identity/permissions, and privacy-safe collaboration approaches (including clean room concepts where relevant).
• Educate and enable partners (platforms, resellers, and internal stakeholders) through training sessions, playbooks, and repeatable sales motions.
• Maintain accurate forecasting, Salesforce hygiene, and deal documentation; share learnings with product and marketing teams

Your Qualifications:

• 5–8+ years’ experience in adtech/martech/data sales or solutions consulting, ideally selling audiences/data/measurement to brands and agencies
• Strong understanding of audience targeting and segmentation, as well as how audiences are activated across programmatic ecosystems
• Working knowledge of 1P data use cases and integration patterns (onboarding, identity resolution concepts, privacy-safe matching, clean rooms)
• Proven ability to manage a consultative sales cycle: discovery > proposal > negotiation > close
• Excellent executive communication, with a focus on compelling storytelling and developing crisp written proposals

Preferred Qualifications:

• Experience with agency RFPs and proposal development
• Familiarity with data collaboration/clean room workflows and measurement methodologies
• Existing relationships across agency and brand stakeholders

Salary Range: $125,000 – $140,000
Office Hours: 9am – 5:30pm

Benefits for full-time employees of Affinity Solutions begin on the first of the month following your date of hire with a generous employer contribution for medical, dental, and vision. In addition to company paid holidays, wellness time off, other wellness benefits, and employee discounts, you will also get employer paid life insurance and have the option to enroll into an employer-matched 401K Plan. We strongly encourage work/life balance by providing unlimited vacation days, available starting 90 days from your hire date as a team member.