Business Development Executive

Our Client is a leading Malaysian bakery manufacturer specializing in premium cakes, pastries, breads, and frozen bakery products for the retail, food service, and hospitality industries. Established in 2007, the company is recognized for its innovative bakery solutions, strong quality standards, and expanding presence in both local and regional markets.

• Manage and maintain relationships with key customers including cafés, bakeries,
  retailers, distributors, and food service clients.
• Act as the main point of contact for assigned accounts, handling enquiries, quotations,
  samples, and order follow-ups.
• Coordinate closely with production, operations, logistics, and finance teams to ensure
  timely delivery and smooth order execution.
• Monitor customer satisfaction and address issues related to product quality, delivery,
  or service.
• Support long-term partnerships by understanding customer needs and business
  objectives.

• Identify and support opportunities for new customers, channels, and markets (local and export).
• Work with internal teams to propose and develop new SKUs based on market demand and customer requirements.
• Support onboarding of new customers including product trials, sampling, and initial order processing.
• Conduct basic market research, competitor analysis, and pricing benchmarking for frozen cake products.
• Gather market insights and customer feedback to support business strategy.
  
  

• Coordinate new product development (NPD) and OEM/private label projects between
  customers and internal teams (R&D, production, QCQA).
• Track project timelines, specifications, costing, packaging requirements, and approvals.
• Ensure customer requirements comply with food safety, quality, and manufacturing capabilities.
• Support product launches and commercialisation of new SKUs.
  

• Support marketing activities such as product launches, promotions, exhibitions, and food fairs.
• Coordinate preparation of sales and marketing materials including catalogues,
  brochures, price lists, and presentations.
• Assist with social media content coordination and brand visibility initiatives where required.
• Provide sales support for customer presentations, meetings, and negotiations.

• Work closely with Sales, Marketing, R&D, Production, QCQA, Supply Chain, and Finance teams.
• Ensure alignment between sales commitments and operational capabilities.
• Prepare basic sales reports, project updates, and management presentations.
• Support ad-hoc tasks related to business growth and strategic initiatives.

1. Bachelor's Degree in Business, Marketing, Food Science, or related fields.
2. Minimum 2 years of experience in business development, sales support, or marketing roles.
3. Strong follow-up discipline to ensure project timelines, customer requests, and deliverables are met.
4. Clear and professional communication with both internal stakeholders and external customers.
5. Proficient in Microsoft Office, especially: Excel, Word, PowerPoint.
6. Experience in supporting marketing activities through social media platforms is an added advantage.
7. Skills in handling customers enquiries, complaints, revision and follow-ups.
8. Strong relationship-building skills to maintain long-terms business partnership.
9. Confident in conducting customers meeting, tastings and product presentations.
10. Marketing coordination on social media content planning related to product launches and promotions.
11. Proactive, responsible, and solution-oriented mindset.