Channel Proposition, Specialist (Assistant Manager)

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

• →Proposition Strategy & Development
  • →Define and evolve segment strategies and customer proposition For example "UHNW, HNW, ECM, MCV, New HKers, Pre-Retiree, Silvery etc" across channel to drive business goal
  • →Translate customer needs, market trends, and business strategy into viable insurance offerings
  • →Define value propositions, target segments, and positioning among PD channels
• → Customer & Market Insights
  • →Analyse customer behaviour, needs, and pain using internal and external research and data analytics
  • →Monitor market trends, digital innovations, and competitor offerings
  • →Identify new opportunities for product innovation and differentiation
• → Proposition Delivery & Execution
  • →Act as SME, manage the proposition launch plans that establish rollout timelines, implement marketing strategies to promote product
  • →Collaborate with distribution channels (e.g., bancassurance, brokers, digital platforms) to drive business growth
  • →Translate propositions into go-to-market plans
• → Performance Management
  • →Monitor of key metrics such as penetration rate, purchase pattern against KPIs (ANP, NOP. ATS, conversion etc)
  • →Identify improvement opportunities and implement optimisation marketing strategies
  • →Support financial forecasting and portfolio management

• University graduate plus a minimum of 5 years of work experience in bancassurance/insurance industry required
• Mature, creative and business minded with excellent marketing skills
• Strong project management and financial analytical skills, with excellent communication and relationship-building capabilities in dealing with stakeholders and vendors
• Good timeline management skill
• Strong communication and writing skills in both Chinese and English is a must
• Ability to handle multi-task in a fast-paced work environment and prioritize work assignments
• Insurance product knowledge would be an advantage

• You are required to obtain the relevant license(s) if your job involves regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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