Digital Strategy, Consultant

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

• Coordinate and manage enhancement requests for the corporate website from internal and external stakeholders, ensuring alignment with business priorities.
• Support the planning and execution of the website enhancement roadmap in collaboration with business and technology teams.
• Gather business requirements and prepare user stories, acceptance criteria and test scenarios for digital enhancements.
• Coordinate delivery with development and content management vendors to ensure timely, high-quality implementation.
• Perform User Acceptance Testing (UAT), deployment verification and production validation for website releases, including e-commerce journeys.
• Monitor post-release performance and coordinate issue resolution where required.
• Continuously identify opportunities to improve customer experience, usability and website performance.

• Monitor website hygiene + performance through analytics platforms.
• Prepare monthly and ad-hoc performance reports, highlighting trends, anomalies and optimisation opportunities.
• Analyse customer behaviour and digital performance data to recommend improvements.
• Support the tracking of digital KPIs and contribute insights that enhance business performance.

• Coordinate implementation of SEO and Generative Engine Optimisation (GEO) initiatives to improve search visibility and AI discoverability.
• Partner with the appointed SEO agency to prioritise and implement technical and content optimisation recommendations.
• Collaborate with Product Marketing, Corporate Communications and Content teams to ensure digital content follows SEO/GEO best practices.
• Work closely with Technology and UI/UX teams to assess and implement approved optimisation initiatives.
• Monitor search performance and recommend continuous improvements.

• Monitor website quality and Digital Certainty Index (DCI) using Siteimprove and other digital governance tools.
• Prioritise improvements relating to:
• Website accessibility
• Website hygiene
• SEO quality
• Content quality
• Broken links and technical compliance
• Coordinate remediation activities with development partners and internal stakeholders.
• Support compliance with AIA Group digital standards, accessibility requirements and governance guidelines.
• Anti-money-laundering screening alerts for E-Commerce purchases

• Build effective working relationships with business stakeholders, technology teams and external partners.
• Coordinate website enhancement requests across multiple business units.
• Manage external agencies and vendors to ensure timely delivery and adherence to agreed service levels.
• Support digital initiatives through effective communication, coordination and project follow-up.

• Approximately 4–8 years of relevant experience in Digital Strategy, Digital Marketing, Website Management, Digital Experience or Digital Product Delivery.
• Experience managing corporate websites or digital platforms.
• Experience working with cross-functional stakeholders and external vendors.
• Exposure to Agile ways of working, including user story preparation and UAT.
• Experience using digital analytics tools and SEO platforms is preferred.
• Experience within financial services or regulated industries is an advantage.
• Adobe Analytics would be an added advantage

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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