HBB - Brand & Communications Manager

• Lead the creative development process from briefing to execution for all HBB campaigns
• Work closely with creative agencies to deliver compelling ATL, BTL, and digital assets
• Ensure all creative meets brand guidelines, target audience insights, and performance standards
• Manage creative timelines, quality, and cost effectiveness

• Monitors directly and reviews the vendors and agencies performance constantly seeking better value addition – through quality and cost
• Prepares weekly reports on advertising agency buying status: payments done, pending invoices and LPO status
• Documents and monitors payment status for agencies, print, electronic and outdoor media suppliers
• Develop and maintain a library with all creative and communication materials developed by the Agency/ competitor ads
• Tracks the execution of advertising creative produced to ensure efficient workflow of the marketing work plan to execute campaigns in a timely manner as required

Digital Strategy Development (Drive digital first demand generation for HBB)

• Develop and execute HBB specific digital marketing strategies
• Own paid digital media performance (search, social, display, video)
• Collaborate with product and CX teams to optimize digital journeys and conversion funnels
• Monitor digital KPIs including leads, cost per acquisition (CPA), conversions, and ROI
• Stay ahead of digital trends, platforms, and broadband relevant consumer behaviour

• Working with Creative Agency and cross functional teams to create engaging and relevant content is a key part of digital marketing
• This includes digital posts, creating videos, designing graphics, and managing social media content
• Content should resonate with the target audience and convey the brand's message.

• Develop social media strategies, create content calendars, develop paid advertising strategy to reach specific demographics
• Grow followers, likes, engagement scores across all social media channels – FB, Instagram, TikTok, YouTube etc
• Develop processes for lead generation and lead management through all social channels, including websites
• Update website with new product launched
• Identify areas for improvement in user experience, landing pages, and conversion funnels to increase the likelihood of conversions
• Update LinkedIn with communication on strategic launches and projects.

• Stay up to date with emerging digital marketing trends and technologies
• Manage budgets, monitor ad performance to ensure a positive return on investment and growth in Brand Scores – TOMA, Power, social listening
• Analyze data from various sources, such as website analytics, social media insights, social listening, and email campaign metrics to ensure positive return on investment and competitiveness of results
• Monitor online mentions and engages with customers to manage HBB perception
• Conduct on-line market research and analyze trends to identify new opportunities and improve campaign performance for HBB

• Daily/weekly/monthly media monitoring of media placements across all TV, radio, and print media and per media
• Weekly and monthly reporting of industry share of voice and share of expenditure by media and value per spot/placement compared to competition
• Weekly/Monthly competitor review reports across different media platforms. 

• Partner with Product, Sales, and CX to align communication with on ground realities
• Support GTM plans for new HBB products, bundles, and offers
• Provide clear brand and communication direction to internal teams and agencies
• Manage agency relationships to drive excellence, accountability, and value

• Collaborate with Customer Experience team to manage customer interaction on social media
• Develop social listening trackers based on customer conversations on social media for Airtel and Competition
• Work with cross-functional teams to improve customer experience
• Develop strategy to grow positive feedback and manage negative reactions on social media.

• Define and track HBB brand and performance KPIs (awareness, consideration, demand, conversion)
• Analyze campaign results and recommend optimization actions
• Track competitor activity and evolving home broadband market trends
• Use insights to continuously refine messaging, channels, and investment decisions

• Plan and manage approved HBB marketing budgets
• Monitors spend against plans and ROI benchmarks
• Recommend cost efficient and innovative approaches to maximize impact
• Ensure adherence to internal processes, approvals, and governance
   

• Bachelor’s degree in marketing, Business, or related field 
• Master’s degree is an added advantage

• Minimum 5–7 years’ experience in brand marketing, integrated communications, or growth marketing 
• Proven experience leading largescale ATL and digital campaigns 
• Prior experience in telecom, FMCG, tech, or high growth consumer categories preferred
• Strong understanding of media planning, digital performance marketing, and creative execution
• Experience managing agencies and multiple stakeholders at senior level

• Strong strategic thinking and consumer insight capability
• Excellent creative judgement and storytelling skills 
• Performance driven and commercially minded
• Strong stakeholder and agency management skills
• Confident decision maker with ownership mindset
• Highly organized with strong project and time management skills
• Customer centric and growth oriented