allencomm29d ago

Senior Marketing Manager

United States·Salt Lake Citysenior

MarketingMarketing Manager

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Quick Summary

Key Responsibilities

database growth, lead nurturing, MQL

Technical Tools

MarketingMarketing Manager

Salt Lake City, UT – Hybrid
Reporting to Head of Marketing
Pay Rage - 90K -115K Annually

AllenComm is a leader in custom corporate learning solutions, serving over half the Fortune 500 since 1981. Clients from various industries seek AllenComm for behavior change and measurable results, not simply training completion. Combining design agency creativity, academic rigor, and technical expertise, AllenComm has operated under the same ownership for nearly 25 years. The firm ranks among the top custom content and eLearning companies in the U.S., earning over 500 client and industry awards.

The Senior Marketing Manager owns the growth side of AllenComm’s marketing function. The corporate learning industry is in a period of transformation, and this role is central to how AllenComm will continue to lead through it. You will bring both creative and strategic judgment to programs that generate marketing-influenced and sourced pipeline and revenue and manage agencies and vendors for outcomes not activity. As AllenComm continues to develop its product and partner strategy, this role has the potential to expand into product and channel marketing, both revenue-oriented functions that align naturally with this scope. This is a builder role with real ownership and a clear path to grow. You will work directly with marketing leadership and the senior leadership team on strategic initiatives and special projects as the function continues to develop.

Responsibilities

~1 min read

Design and execute demand generation campaigns that build qualified pipeline across target segments and accounts
Own the full demand generation function: database growth, lead nurturing, MQL qualification and handoff to sales, and attribution reporting
Develop an account-based marketing strategy for high-value target accounts in partnership with sales, leveraging channel strategies to maximize ROI
Set the creative direction for campaign work and direct creative resources including internal Creative Services, freelancers, and contractors to produce on-brand assets across channels

Working closely with marketing leadership, own the marketing contribution to pipeline: translating strategy into campaign priorities, target account selection, and lead generation infrastructure
Maintain close alignment with the sales team on pipeline priorities and target accounts, ensuring a high-functioning, conversion-oriented MQL to SQL handoff
Define and help build an outbound channel, including model, sequencing, messaging frameworks, and targeting infrastructure, whether in-house, outsourced, hybrid, or AI-enabled

Own paid media strategy and execution across search, social, and display
Manage the digital strategy agency relationship covering SEO, AEO, GEO, and LLM visibility, holding the partner accountable to performance and pipeline contribution
Own the website as a demand generation and conversion channel, including landing page strategy, CTA optimization, and paid traffic destinations
Manage the marketing technology vendor responsible for core marketing operations and tech services, including Pardot/MCAE and Salesforce integrations

Own campaign and funnel performance reporting, translating data into clear recommendations for leadership
Manage marketing automation (Pardot/MCAE) and CRM (Salesforce) as operational tools, in partnership with the technical resources managing platform administration
Maintain clean data, attribution models, and lead flow processes across the funnel

Requirements

~1 min read

Five or more years in marketing with demonstrated ownership of demand generation, campaigns, or a full marketing program with measurable outcomes
Proven experience managing digital agencies and vendors for performance accountability
Working knowledge of paid search, SEO, and paid media as a buyer and evaluator of those channels
Proficient in Salesforce and at least one marketing automation platform: Pardot/MCAE, Marketo, or HubSpot
Strong creative instincts and the analytical ability to translate performance data into clear recommendations
Experience working directly with a sales team and developing programs that support revenue

Nice to Have

~1 min read

Experience in B2B services, professional services, or a category where the sales cycle is complex and relationship-driven
Familiarity with account-based marketing methodology and tools
Experience building or running an outbound function
Exposure to the corporate learning, HR technology, or talent development space
Interest in or experience with product marketing or channel and partner marketing