🚀 Marketing Data & AI Advisor | HubSpot Expert | AI & Analytics

📍 Location: Colombia (Remote – Candidates based in Bogotá, Medellín, or Barranquilla preferred. Occasional on-site visits may be required.)
💼 Employment Type: Full-Time | Contractor Agreement
🏢 Hiring Company: Allied Global
🕒 Schedule: Monday – Friday | 8:00 AM – 5:00 PM CST
🗣️ Language Requirements: Professional English (B2+/C1) and Fluent Spanish

Are you passionate about transforming marketing through data, AI, and automation?

We are looking for a highly analytical, proactive, and business-oriented Marketing Data & AI Advisor to join our client's Marketing POD. This is not a traditional marketing analyst role—we're seeking a strategic advisor who can leverage data, HubSpot, and Artificial Intelligence to improve marketing performance, optimize operations, and generate measurable business results.

The ideal candidate will bring strong business acumen, exceptional analytical skills, and a continuous improvement mindset while serving as the organization's trusted expert in marketing analytics, CRM optimization, and AI-powered marketing initiatives.

• Analyze marketing performance across acquisition channels.
• Build executive dashboards, KPI reporting, and performance metrics.
• Monitor lead generation, conversion rates, attribution models, and campaign ROI.
• Identify trends, bottlenecks, and growth opportunities.
• Translate complex data into actionable business recommendations.
• Present strategic insights and recommendations to leadership.

• Serve as the organization's HubSpot subject matter expert.
• Configure, optimize, and maintain HubSpot CRM.
• Design dashboards, reports, workflows, and marketing automations.
• Manage lifecycle stages, lead scoring, segmentation, and custom properties.
• Ensure CRM data integrity and governance.
• Improve campaign attribution and reporting accuracy.
• Support integrations between HubSpot and other business systems.
• Recommend and implement HubSpot best practices.

• Identify opportunities to leverage AI across marketing operations.
• Evaluate emerging AI technologies and recommend practical implementations.
• Design AI-assisted workflows that improve productivity and campaign effectiveness.
• Support AI adoption and prompt engineering for marketing teams.
• Recommend automation opportunities using AI-powered tools.
• Continuously research new technologies that drive measurable marketing improvements.

• Act as a trusted advisor to marketing leadership.
• Proactively identify opportunities to improve marketing performance.
• Recommend innovative, data-backed initiatives.
• Challenge existing processes and propose more effective solutions.
• Drive a culture of continuous improvement.
• Prioritize high-impact initiatives alongside business stakeholders.

• Partner with Marketing, Technology, Legal Operations, Intake, and other business teams.
• Define business requirements for reporting, automation, and CRM enhancements.
• Collaborate on AI and CRM implementation projects.
• Ensure marketing data supports strategic business decisions.

• Bachelor's degree in Marketing, Business Analytics, Data Analytics, Business Administration, Information Systems, or a related field.
• 4+ years of experience in Marketing Analytics, Marketing Operations, Revenue Operations, or Business Intelligence.
• Expert-level experience with HubSpot CRM (Required).
• Proven experience building dashboards, reports, workflows, and marketing automations within HubSpot.
• Strong experience analyzing marketing KPIs, campaign performance, attribution models, and CRM data.
• Experience with Data Analytics and AI-driven marketing initiatives.
• Advanced Excel and/or Google Sheets skills.
• Strong analytical, problem-solving, and communication skills.
• Professional English communication skills (B2+/C1 required) and fluent Spanish.

• Experience supporting Personal Injury Law Firms.
• Experience within Healthcare, Medical Providers, Insurance, or Legal Services.
• Experience with AI-powered marketing platforms.
• Experience with SEO analytics and digital marketing performance measurement.
• Familiarity with Microsoft Copilot, Zoom AI, ChatGPT, or similar AI platforms.
• Experience with CRM integrations and marketing automation.
• Experience working in fast-paced, high-growth organizations.