Campaign Marketing (ABM)

Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firm IMC Planning: Propose targets, develop and implement IMC plans/campaigns (including product launches) aligned with business priorities, brand and customer needs; work with product, KOLs, and community teams to deliver results. IMC Execution: Manage execution of IMC mix including content marketing (website, copywriting, art direction, video production, influencer activities); optimize and repurpose content across social media channels. Campaign Management: Drive product/campaign awareness and engagement; manage brand media channels; ensure campaigns are on time and within budget. Marketing Analytics: Use analytics to measure campaign success, improve brand awareness, and apply learnings to future launches. Requirements Experience: 3-5 years of experience with proven records in end-to-end IMC Marketing Background: Bachelor's degree from reputable universities or equivalent practical experience Gaming Passion: Demonstrated ability to play and thoroughly understand the gameplay mechanics of a midcore/hardcore game Project Management & Stakeholder Management: Proven excellence in managing complex projects, including critical paths, risk logs, and asset QA; strong ability to align and collaborate with cross-functional stakeholders across Product, Creative, and Legal teams. Creative Vision & Execution: Demonstrated ability to independently originate communication/action concepts with clear end-states, build work-back plans, and lead cross-functional teams to successful delivery. Marketing & Brand Metrics: Strong understanding of communications, marketing, and brand performance metrics (e.g., reach, SOV, ER, CTR, CVR, revenue/ROAS, brand health) Problem-Solving: Highly logical and analytical thinker with a curious mindset, constantly exploring and applying industry best practices. Deliver results in high-pressure environment: Proven ability to manage tasks in an organized manner and consistently deliver results under pressure. Communication: Strong verbal and written communication/presentation /negotiation skills Language: Equivalent ~ 6.5 IETLTS in English Data Proficiency: Comfortable working with data, including funnel math, lift tests, and interpreting basic dashboards to inform decisions is a nice-to-have thing Due to the immense number of applications, only shortlisted candidates will be contacted.