Creative Strategist Lead

ACG_3460_JOB Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate for the position of Creative Strategist Lead Strategic Ownership Take full ownership of the creative strategy for assigned games/apps, shaping the creative vision, defining the core direction, and setting the long-term strategic path. Ensure strong alignment between UA, Product, and Creative teams around common performance objectives. Playtesting, Research & Strategic Planning Lead structured playtesting to uncover product USPs, understand audience psychology, and identify creative opportunities. Build an ongoing system for trend monitoring and competitive analysis across different GEOs. Translate insights into strategic opportunities and develop frameworks such as angle maps, messaging pillars, and component systems to support the production team. AI, Tools & Knowledge Systems Assess and implement AI tools that enhance research quality, insight generation, and creative ideation. Develop AI-enabled workflows to improve both strategic planning and production efficiency. Create and maintain internal knowledge systems, including angle libraries, trend hubs, and creative best practices. Planning, Prioritization & Creative Operations Lead quarterly, monthly, and weekly planning cycles to define priorities and focus areas. Balance short-term performance demands with the longer-term creative direction. Keep clear roadmaps, decision-making records, and strategic documentation up to date. Performance Intelligence Review creative performance data such as CTR, CVR, IPM, CPI, and ROAS to identify patterns and diagnose root causes. Use data to guide decisions and build a consistent weekly rhythm for testing and learning. Cross-Functional Leadership Serve as the strategic link between UA, Creative Production, Product, and other key stakeholders. Run alignment discussions and ensure efficient, transparent coordination across teams. Requirements At least 4 years of experience in Creative Strategy, UA Creative, Product Marketing, or related creative strategist roles. Strong ability to convert product understanding, data, and market insights into clear creative direction. Solid creative project management skills, with the ability to build timelines, coordinate resources, and lead multi-format creative initiatives from concept through execution and learning. Strong understanding of performance marketing metrics such as CTR, CVR, IPM, CPI, and ROAS, and how they impact creative decisions. Proficient in using creative research and analytics tools, ad libraries, market research platforms, and modern AI workflows. Proven experience working closely with Designers, Motion Artists, and Playable Developers to ensure clear strategy and strong execution quality. Capable of handling multiple creative projects at the same time while maintaining strong strategic thinking and communication standards. Deep knowledge of creative trends, audience behavior, and benchmarks within the mobile gaming/app market. Excellent written and verbal communication skills, with the ability to align stakeholders and influence decision-making. Benefits Competitive salary, with full salary provided during probation. Performance bonus, with 30% of company profit shared and no cap applied. Full SHUI in accordance with Vietnamese law, plus premium private health insurance and annual health check-ups. Minimum 12 days of paid annual leave, plus 10 days of paid sick leave. 12 work-from-home days per year. Free daily food and beverages, including snacks, juice, drinks, and tea-time. Monthly or bi-monthly team activity allowance. Company learning trips to top profit-generating countries, with Korea as the first destination and Japan next. Sponsored sports activities such as badminton and football. Sponsored participation in overseas conferences and industry events at all levels.