Marketing Manager

ACG_3626_JOB Our client, a top-notch home appliance company in Vietnam, is looking for a qualified candidate to join their firm. 1. Management Responsibilities and Duties Develop, manage, and optimize the annual overall Marketing operating budget under the Annual Operating Plan (AOP). Establish a performance measurement system using KPIs and OKRs for the Marketing Department’s functions and personnel. Manage and assign tasks, provide training, and develop the capabilities of employees within the Marketing Department, including PR, Design, Content, Events, and other functions. 2. Professional Responsibilities and Duties Corporate Brand Strategy Management Plan and develop the Group’s overall brand positioning strategy. Develop and manage a consistent brand identity system across all touchpoints and communication channels. Monitor compliance with brand guidelines throughout the Group. Periodically monitor and assess brand health and recommend solutions to optimize the Company’s brand positioning and corporate image. External Communications and Public Relations (PR & Corporate Communications) Build and maintain strong working relationships with news agencies, press and media organizations, television broadcasters, and relevant government authorities. Lead the preparation and approval of external communication materials, including press releases, executive speeches, annual report content, and corporate profile materials. Manage and operate the Group’s official communication channels, including the corporate website, corporate fan page, LinkedIn, and other platforms. Establish crisis communication procedures and directly participate in managing communication crises, where applicable, to protect the Company’s reputation and corporate image. Corporate Events and Sponsorship Management Develop concepts, prepare plans, and oversee the organization of major Group-level events, including anniversary celebrations, VIP customer and dealer conferences, press conferences, industry seminars, and international exhibitions. Evaluate, recommend, initiate, and manage corporate sponsorship activities and Corporate Social Responsibility (CSR) programs to enhance the brand’s reputation within the community. Internal Communications Work closely with the Human Resources and Administration Department to implement internal communication campaigns and promote the Company’s corporate culture and core values among all employees. Ensure that internal imagery and messaging are consistent with the external corporate image and Corporate Marketing direction. 3. Other Responsibilities and Duties Perform other duties as directed by the Company’s Board of Management. Requirements EDUCATION Bachelor’s degree or higher. MAJOR Marketing, Communications, Public Relations, Business Administration, or other relevant disciplines. EXPERIENCE At least five years of experience in an equivalent position, such as Marketing Manager or Corporate Brand Manager, within medium- to large-sized companies, corporations, or major agencies. PROFESSIONAL KNOWLEDGE In-depth understanding of brand architecture and corporate marketing strategies in the market. Solid knowledge and practical experience in press laws, advertising regulations, and communication crisis management procedures. A broad professional network with press and media organizations, corporate KOLs and influencers, and event service providers. SKILLS Proficiency in relevant workplace software and applications. Foreign language proficiency. Strong negotiation, conflict resolution, and change management skills. Relationship-building and relationship development skills. Strong planning, analytical, synthesis, inspection, and supervisory skills. Effective resource organization and management skills. Contact: Ha Hoang or Quynh Anh Nguyen Due to the immense number of applications, only shortlisted candidates will be contacted.