Regional Director, Outreach & Marketing

If you are as passionate about helping those in need as you are about growing your career, consider AltaMed. At AltaMed, your passion for helping others isn’t just welcomed – it’s nurtured, celebrated, and promoted, allowing you to grow while making a meaningful difference. We don’t just serve our communities; we are an integral part of them. By raising the expectations of what a community clinic can deliver, we demonstrate our belief that quality care is for everyone. Our commitment to providing exceptional care, despite any challenges, goes beyond just a job; it’s a calling that drives us forward every day.

The Regional Director of Outreach & Marketing is responsible for driving membership enrollment and retention by developing and executing strategic marketing initiatives that meet the census projection goals. The role involves leading marketing campaigns, managing budgets, and using data and CRM insights to evaluate performance and improve decision-making. The Director also builds community partnerships and collaborates with internal teams to ensure efficient enrollment processes and strong customer experience. Additionally, the position ensures compliance with state and federal regulations while promoting employee engagement and maintaining high operational standards.

Minimum Requirements

• Bachelor’s Degree in Business Administration, Marketing, or a closely related field required.

• Master’s Degree (MBA, MHA, or MPH) is preferred.            

• Minimum of 7 years of marketing and strategy experience required.

• Minimum of 2 years of experience with frail or elderly consumers and their families is preferred.

• Minimum of 5 years of progressive leadership experience in marketing, outreach, or enrollment.

• Knowledge and experience in Healthcare, particularly in the California Market.

• Experience with frail or elderly consumers and their families is preferred.

• Bilingual (Spanish or Chinese) is strongly preferred

AltaMed Health Services Corp. will consider qualified applicants with criminal history pursuant to the California Fair Chance Act and City of Los Angeles Fair Chance Ordinance for Employers. You do not need to disclose your criminal history or participate in a background check until a conditional job offer is made to you. After making a conditional offer and running a background check, if AltaMed Health Service Corp. is concerned about a conviction directly related to the job, you will be given a chance to explain the circumstances surrounding the conviction, provide mitigating evidence, or challenge the accuracy of the background report.