CRM Manager - Email and SMS (Natural Medicine Startup)

Biocol Labs is a fast-growing D2C ecommerce brand on a mission to reinvent health with natural supplements for modern lifestyles. We’re looking for a CRM & Lifecycle Marketing Manager (Email & SMS) to take ownership of our retention channels. You’ll be responsible for designing, executing, and optimizing campaigns and automated flows
across email and SMS, directly impacting customer retention, subscription renewals, and revenue growth. This role is highly strategic and hands-on, with visibility across the whole company.

Skills:

Must-have:
● 2+ years experience in email/SMS marketing, ideally within ecommerce or subscription models;
● Strong understanding of customer lifecycle flows (welcome, cart abandonment,win-back, post-purchase);
● Experience with OTP-to-subscription conversion tactics;
● Proficiency in copywriting, A/B testing, and analytics/reporting;
● Hands-on experience with Klaviyo and/or similar platforms;

Nice-to-have:

● Experience with supplements, wellness, or health-related products;
● Knowledge of subscription retention & monetization strategies;
● Familiarity with GDPR and deliverability best practices;

Tools you’ll use:

- Klaviyo, Attentive, Shopify, Triple Whale/Northbeam, Figma

 Overall:
● Own and optimize Biocol Labs’ email & SMS marketing programs (campaigns + automated flows).
● Audit and improve the current CRM setup, identifying quick wins to boost engagement and repeat purchase.
● Plan and execute a campaign calendar balancing promotional, educational, and retention-focused sends.
● Design and relaunch lifecycle flows (welcome, cart abandonment, post-purchase, win-back, subscription conversion).
● Report on performance, deliver measurable uplift in CTR, LTV, repeat purchase, and subscription retention.
● Collaborate cross-functionally with design, copywriting, growth marketing, and retention teams.

Why Join Us?

● High-growth DTC brand with global ambitions
● Autonomy and ownership of a key revenue-driving channel
● Hybrid working options
● Career progression: CRM & Lifecycle Marketing Manager → Lifecycle Marketing Lead → Head of CRM