Senior Manager – Marketing AI & Innovation Analytics

The Senior Manager of Marketing AI & Innovation Analytics (GCCI) is responsible for translating AI-driven insights into coordinated customer engagement strategies and establishing the measurement frameworks required to evaluate their impact. This role ensures AI-enabled marketing capabilities are effectively activated across brands and connected to measurable business outcomes.
This individual will serve as the analytics lead for AI Marketing—partnering across Marketing, GCCI, BAI, and external partners to drive data orchestration, performance measurement, experimentation, and evaluation of future AI capabilities and partnerships.

• →AI Data Orchestration & Activation: Lead the translation of AI-driven data sources into coordinated omnichannel and field engagement strategies. Partner across Marketing, GCCI, BAI, and brand teams to orchestrate data activation and maximize business impact.
• →GEO Analytics & Optimization: Own and evolve the enterprise GEO analytics framework across brands. Lead the GEO vendor partnership, establish GEO measurement standards, and translate audit findings into actionable recommendations.
• →Measurement Strategy & Business Impact: Develop KPI frameworks and measurement plans for AI-enabled marketing initiatives. Integrate AI metrics into brand performance reporting and quantify the impact of AI capabilities on engagement, brand performance, and business outcomes.
• →Experimentation & Performance Optimization: Establish test-and-learn approaches, including pilots, A/B testing, and incrementality measurement, to evaluate AI initiatives and inform scaling decisions.
• →Future AI Capabilities & Partner Evaluation: Develop success criteria and measurement frameworks for future AI capabilities. Assess emerging AI platforms, data partnerships, and technologies based on data quality, scalability, measurement readiness, and commercial value.

• Lead development of AI measurement frameworks, KPI architectures, and reporting standards, integrating AI metrics into brand reporting and business reviews, including execution, leading, and lagging indicators.
• Partner with Marketing, GCCI, BAI, and brand teams to operationalize OpenEvidence and other AI-derived data sources, translating insights into coordinated omnichannel and field engagement strategies.
• Own the enterprise GEO analytics framework and partner with the GEO vendor to evaluate performance, identify opportunities, and drive optimization recommendations across brands.
• Design and evaluate pilots, A/B tests, incrementality studies, and other experimentation approaches to determine which AI capabilities should be scaled.
• Quantify the business impact of AI-enabled initiatives and translate findings into actionable recommendations for marketing leadership.
• Evaluate new AI platforms, data sources, and partnerships, assessing data quality, measurement readiness, and potential business value.
• Define analytics, measurement, and instrumentation requirements for emerging AI capabilities, including AI agents, copilots, and personalization solutions.
• Develop executive-level reporting, cross-brand AI scorecards, and performance narratives to support investment and scaling decisions.

We are all different, yet we all use our unique contributions to serve patients. The dynamic professional we seek is strategic, analytical, and results-driven with these qualifications:

Doctorate degree and 2 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experience
OR
Master’s degree and 4 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experience
OR
Bachelor’s degree and 6 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experience
OR
Associate’s degree and 10 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experience
OR
High school diploma / GED and 12 years of Marketing, Analytics, Business Intelligence, Commercial Operations, or related experience

• Experience leading marketing analytics, measurement strategy, or commercial analytics initiatives.
• Strong understanding of omnichannel marketing, customer engagement measurement, KPI development, and performance analytics.
• Experience designing experimentation frameworks, including A/B testing, incrementality studies, and causal measurement approaches.
• Familiarity with AI search, GEO, OpenEvidence, and emerging AI-enabled marketing capabilities.
• Experience translating complex analytics into actionable recommendations and executive-level insights.
• Experience evaluating new technologies, data partnerships, and capabilities to inform investment and scaling decisions.
• Experience managing external vendors and analytics partners to deliver business outcomes.
• Strong cross-functional collaboration and influencing skills within a matrixed organization.
• Ability to connect performance metrics to commercial outcomes and business impact.
• Excellent verbal and written communication skills.
• Track record of delivering complex initiatives that drive measurable results.

As we work to develop treatments that take care of others, we also work to care for your professional and personal growth and well-being. From our competitive benefits to our collaborative culture, we’ll support your journey every step of the way.

The expected annual salary range for this role in the U.S. (excluding Puerto Rico) is posted. Actual salary will vary based on several factors including but not limited to relevant skills, experience, and qualifications.

• A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
• A discretionary annual bonus program
• Stock-based long-term incentives
• Award-winning time-off plans
• Flexible work models where possible. Refer to the Work Location Type in the job posting to see if this applies.

Apply now and make a lasting impact with the Amgen team. 
careers.amgen.com

In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.

Application deadline
Amgen does not have an application deadline for this position; we will continue accepting applications until we receive a sufficient number or select a candidate for the position.

Sponsorship
Sponsorship for this role is not guaranteed.

As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients. Together, we compete in the fight against serious disease. 
Amgen is an Equal Opportunity employer and will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or any other basis protected by applicable law. 
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.