Sr. Marketing Automation Specialist

• Own the end-to-end execution of marketing automation programs in Marketo, including audience creation, email and landing page builds, workflows, A/B testing, QA, tracking, and reporting.
• Partner with marketers across the organization to translate campaign and program requirements into scalable, high-quality marketing automation solutions.
• Support and optimize lead lifecycle management, including lead routing, enrichment, scoring, nurturing, and campaign attribution, in partnership with our Salesforce administration team.
• Help manage and optimize our marketing technology stack, identifying opportunities to improve processes, automation, data quality, and overall program efficiency.
• Leverage AI and emerging technologies to streamline marketing operations, automate repetitive work, and improve the speed and effectiveness of our marketing programs.

• You’re a strong marketing operations partner who can take a business need, translate it into a technical solution, and execute with minimal oversight.
• You have a detail-oriented mindset and take pride in building programs that are accurate, scalable, and reliable.
• You enjoy troubleshooting problems, digging into data, and figuring out why something isn’t working, then finding a better way to do it.
• You’re curious about new technology and excited to experiment with AI and automation to improve how marketing teams work.
• We value people who are collaborative, adaptable, and comfortable working across teams in a fast-moving environment.

• 3+ years of experience working in marketing operations or marketing automation, with hands-on experience building and executing programs in Marketo or a similar marketing automation platform.
• Experience with Salesforce, including working with leads, contacts, campaigns, and reporting, and an understanding of how marketing automation and CRM systems work together.
• Experience managing marketing programs such as email campaigns, nurtures, webinars, events, or other digital programs from setup through execution and reporting.
• Strong analytical and problem-solving skills, with an understanding of marketing data, attribution, and funnel management.
• Basic HTML/CSS skills and a high level of attention to detail, particularly when building and QAing customer-facing marketing experiences.

At Amplitude, our values guide how we show up for one another and for our customers:

• Humility: We operate from a place of empathy and openness, seeking to understand many points of view.
• Ownership: We take the initiative to solve problems that drive our shared company success.
• Growth Mindset: We’re tenacious in the face of challenges and seek feedback in order to grow ourselves and others.
• Customer Centricity: We put the customer at the center of everything we do and are deeply committed to their success.