Senior Marketing Manager, Competitive Intelligence

We are looking to hire an experienced Senior Marketing Manager, Competitive Intelligence, to join our growing Product Marketing team. At Anaplan, we are transforming the way organizations plan and operate by connecting people, data, and plans across the enterprise. Our platform powers decision-making across Finance, Supply Chain, Workforce, and Revenue Performance Management, enabling companies to move faster, operate more efficiently, and outperform their competitors. 

In this role, you will serve as a strategic leader responsible for developing and scaling Anaplan’s competitive intelligence program across our portfolio of applications. You will analyze market dynamics, competitive positioning, and industry trends to help shape product strategy, marketing messaging, and sales enablement. You will also support our analyst relations efforts by helping ensure consistent, compelling engagement with key industry analysts. 

As a key member of the Product Marketing team, you will partner closely with Product, Sales, Pre-Sales, and Sales Enablement to deliver competitive insights that sharpen market positioning, strengthen sales strategies, and increase win rates across Anaplan’s lines of business. This role is ideal for a strategic marketer who thrives on competitive strategy, storytelling, and translating market intelligence into clear actions that drive go-to-market success and revenue growth. 

• Collaborate with Product Marketing and Solutions Marketing leaders to refine differentiated messaging and positioning across Anaplan’s applications and platform
• Develop actionable insights that inform product strategy, messaging, and go-to-market priorities
• Translate competitive insights into compelling narratives that strengthen Anaplan’s value proposition in key markets 

• Work closely with Product Management, Marketing, and Sales to provide competitive insights that support product roadmap decisions, campaigns, launches, and market expansion strategies
• Support key initiatives such as product launches, industry campaigns, and strategic market positioning efforts 

We believe attracting and retaining the best talent and fostering an inclusive culture strengthens our business. DEIB improves our workforce, enhances trust with our partners and customers, and drives business success. Build your career in a place where diversity, equity, inclusion and belonging aren’t just words on paper – this is what drives our innovation, it’s how we connect, and it contributes to what makes us a market leader. We believe in a hiring and working environment where all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your authentic self to work every day! 

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.  

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondence, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcements is to obtain privileged information from individuals.  

Anaplan does not:  

• Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person.   
• Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible and then followed up via written communication.  

All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to people@anaplan.com before taking any further action in relation to the correspondence.