Growth Marketer

Reporting line: An individual contributor role reporting to the Marketing Director, the role oversees the consumer funnel that gets visitors to launch their first Mind, and the experiments that move that number. 

Campaign Manager: Partner closely with the Campaign Manager, who executes the multi-channel campaigns that feed your funnel and briefs paid opportunities to you. They own the campaigns driving the traffic; you own what happens after the click and manage the paid media buying.

Product & GTM Teams: Work alongside product marketing on positioning and collaborate with the product team on roadmap iterations and feedback loops. You directly optimize the journey and influence product positioning.

Cross-Functional Collaboration: Work across marketing and the wider team to bring the best growth tactics to every initiative while keeping user-centric thinking at the core.

Data-driven operator: You decide based on numbers and have proven experience owning, instrumenting, and testing a consumer funnel.

Proven growth track record: 5 to 6 years of experience in growth marketing with a proven track record of successfully entering and scaling consumer products in new markets. Strong B2C experience in a high-growth environment is preferred. 

Target regions include Southeast Asia, East Asia like Hong Kong/Japan/Korea, or Western Europe).

Performance marketing foundation: Highly proficient in paid media and performance channels with a history of scaling products under low CAC constraints. You balance this performance discipline with a broad understanding of lifecycle marketing and full-funnel experimentation.

Clear communicator: You can surface resource needs, operational efficiencies, and bottlenecks clearly to stakeholders across the business so key decisions are made early.

Tool savvy: Fluent in lifecycle and CRM tools, and highly comfortable with event/UTM design, Posthog, and advanced product analytics platforms.

Builder mindset: You sit at the intersection of product, data, and creative execution, thriving in fast-paced, high-ownership environments.

Passionate and adaptable: Excited about AI products and eager to make this one succeed. You are comfortable with an acquisition surface that is shifting and evolving. Web3 literacy is a plus, not a requirement.

Language skills: Strong communication skills, with fluency in a relevant regional language such as a Southeast Asian language, Japanese, Korean, or a European language being a strong advantage.

Have an instrumented launch/activation funnel up and running with a clear, measured baseline.

Identify the low-CAC channels that work best for Minds and begin scaling them efficiently.

Establish a repeatable, reliable experiment cadence that consistently delivers documented wins.

Show measurable, aggressive growth in the active Minds user base with attribution data you can fully defend.