Influencer Marketing Manager (HUB)

Mexico·Mexico CityFull-timemid

MarketingOtherSocial Media ManagerInfluencer Marketing CoordinatorPerformance Marketer

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Quick Summary

Overview

OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA,

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MarketingOtherSocial Media ManagerInfluencer Marketing CoordinatorPerformance Marketer

OUR JOB IS TO REVOLUTIONIZE THE STRATEGIC COMMUNICATION

We are another.co, a global communications agency founded in 2004. we have been transforming the way things are done. Revolution is in our DNA, and it guides every project we undertake.

Our mission is clear: to create inspirational, powerful, and creative storytelling that is always culturally relevant, leveraging the integration of our expert teams who can work across any channel, anywhere.

Our vision is ambitious: we believe the right stories have the power to change everything. Every campaign, piece of content, and idea that comes from another aims to make a real impact.

If you want to join a place where creativity has no limits and impact is real, this is your space.

Why Join Us?

This is your chance to be part of the another Community, an innovative and multicultural team that’s redefining the rules of communication. If you're passionate about strategy, creativity, and results, this is the place for you.

WE ARE HIRING:

Requirements

~1 min read

4+ years of experience in Influencer Marketing, Creator Marketing, PR, Digital Marketing, or Brand Communications.
Proven experience developing and executing Influencer Marketing strategies and campaigns from beginning to end.
Experience managing large-scale Influencer Marketing budgets, ideally exceeding $8M MXN annually.
Strong knowledge of the influencer, creator, talent management, and agency ecosystem in Mexico.
Experience selecting talent based on brand affinity, audience, engagement, content quality, relevance, performance, and brand safety.
Strong experience developing creative briefs, content guidelines, storytelling, campaign formats, and creator deliverables.
Proven ability to negotiate fees, deliverables, timelines, exclusivity, usage rights, whitelisting permissions, cancellations, and commercial terms.
Experience developing and managing UGC programs, including creator sourcing, contracting models, usage rights, production processes, content approvals, and delivery.
Experience managing relationships with Influencers, Creators, KOLs, Celebrities, Talent Managers, and Management Agencies.
Experience developing creator-led events, experiences, product launches, seedings, and brand activations.
Strong analytical background and experience measuring and optimizing campaigns based on creator, content, format, and platform performance.
Knowledge of metrics such as reach, impressions, views, engagement rate, CPE, CPV, EMV, conversions, ROI, and brand sentiment.
Experience leading teams and maintaining direct communication with clients.
Advanced English (mandatory).

Develop and lead Influencer Marketing strategies aligned with client, brand, and business objectives.
Define campaign objectives, audiences, platforms, creator profiles, content territories, formats, deliverables, and KPIs.
Lead the scouting, evaluation, and selection of Influencers, Creators, KOLs, Celebrities, and UGC creators.
Manage negotiations with talent and management agencies, including fees, deliverables, usage rights, exclusivity, timelines, and contractual conditions.
Develop creative and strategic briefs that clearly communicate the campaign concept, brand guidelines, key messages, deliverables, formats, and mandatory requirements.
Lead campaigns from beginning to end, including planning, contracting, briefing, content development, approvals, publication, monitoring, and reporting.
Develop and oversee UGC programs, defining creator volume, content formats, production workflows, usage rights, timelines, and quality standards.
Review and approve creator content, ensuring brand alignment, authenticity, platform relevance, and compliance with campaign guidelines.
Manage large-scale budgets and reallocate investment according to the performance of each creator, content format, platform, and campaign objective.
Analyze campaign results to determine when to increase, maintain, modify, or stop investment in specific talents, formats, or content.
Develop performance reports and translate results into strategic and actionable recommendations.
Maintain relationships with influencers, managers, agencies, and key partners within the Mexican creator ecosystem.
Maintain direct client communication through strategic presentations, budget reviews, campaign updates, results, recommendations, and timelines.
Lead and coordinate internal teams and external partners to ensure quality, profitability, timely delivery, and campaign performance.

Influencer & Creator Marketing Strategy
Talent Scouting and Selection
Creative Brief Development
Content and Format Strategy
Influencer and Agency Negotiation
Contracts and Usage Rights
UGC Strategy and Production
Budget Management
Campaign Measurement and Optimization
Talent and Management Agency Relations
Experiential Marketing
Strategic Thinking
Leadership
Client Management
Decision-Making
Problem-Solving
Advanced English

At another Group we respect and celebrate diversity. As part of our commitment to promoting a diverse and inclusive workplace and environment, all of our staff have the opportunity to develop and reach their potential, regardless of religion, race, sexual orientation, gender expression and identity, nationality, or any other difference or condition.

Ready to join us?

Apply now and let’s build the future of communication together.