Senior Product Manager

We are seeking a Senior Product Manager to lead retention, engagement, and monetization for ABCmouse’s consumer experience. This role owns the systems that drive long-term customer value—from onboarding and activation through habit formation, subscription, and lifecycle management. 

You will be responsible for improving key business outcomes including retention, conversion, and lifetime value by building intuitive, high-impact product experiences for both children and parents. This includes optimizing onboarding, content discovery, engagement loops, and monetization surfaces such as subscriptions and in-app purchases. 

This is a highly cross-functional role requiring strong product judgment, experimentation rigor, and the ability to operate in a fast-moving, data-driven environment. You will partner closely with design, engineering, data science, and marketing to identify opportunities, run experiments, and deliver measurable impact. 

• 5+ years of product management experience in consumer digital products (mobile or web).

• Proven track record of driving measurable impact on growth metrics such as retention, engagement, or monetization. 

• Strong analytical skills with experience using data to inform decisions and evaluate experiments. 

• Experience running A/B tests and building experimentation roadmaps. 

• Ability to define product strategy and execute in ambiguous, fast-moving environments. 

• Strong cross-functional leadership skills, with the ability to influence without authority. 

• Excellent communication skills, with the ability to articulate complex ideas clearly. 

• Bachelor’s degree or equivalent practical experience.   

• Experience in subscription-based or free-to-play (F2P) products with a focus on conversion and retention. 

• Background in mobile games, edtech, or consumer apps with engagement loops and virtual economies. 

• Experience optimizing onboarding, activation funnels, or lifecycle journeys. 

• Familiarity with pricing, packaging, and monetization strategy (subscriptions and/or IAP). 

• Experience working with dual-user systems (e.g., parent/child, buyer/user). 

• Knowledge of payment systems, subscription lifecycle management, or account platforms (helpful but not core). 

• Experience working with personalization, recommendation systems, or content discovery. 

• MBA or advanced degree in a relevant field.