Appnation4mo ago

Marketing Specialist

Türkiye·IstanbulFull-timemid

MarketingMarketing Specialist

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Quick Summary

Overview

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Technical Tools

ab-testing

We build AI-powered mobile apps that reach millions of users worldwide.

Since 2021, AppNation has been creating products across AI, productivity, and mobile experiences. Our apps, including Genie, Translate AI, and Arch, have reached 90M+ users globally and ranked among the top apps in 30+ countries.

We are a team of builders, designers, and engineers who move fast, take ownership, and create products used by millions.

About the Role

~2 min read

We’re looking for a Marketing Specialist to help us scale AI-powered mobile products used by millions worldwide.

You’ll manage and optimize user acquisition campaigns across multiple channels, analyze performance data, and turn insights into growth opportunities. Working closely with creative, product, and data teams, you’ll take ownership of campaign performance and help drive measurable business results.

Manage and optimize user acquisition campaigns across Apple Search Ads, TikTok, Meta, Google, and other advertising platforms.

Analyze campaign performance and identify opportunities to improve growth, efficiency, and scalability.

Run A/B tests and use data-driven insights to optimize key metrics such as CPI, ROAS, and retention.

Collaborate closely with Creative, Product, and Data teams to uncover winning strategies and drive product growth.

Monitor performance, prepare reports, and communicate actionable insights to stakeholders.

Stay up to date with industry trends, platform updates, and emerging growth opportunities.

1–2 years of experience in performance marketing, user acquisition, or a related field.

Hands-on experience with platforms such as Apple Search Ads, Meta Ads, Google Ads, or TikTok Ads.

Strong analytical skills with the ability to interpret campaign data and optimize performance (AppsFlyer experience is a plus).

Strong ownership mindset with the ability to prioritize and manage multiple projects in a fast-paced environment.

Excellent communication and collaboration skills, with experience working across creative, product, and data teams.

Curiosity, adaptability, and a willingness to learn new tools, platforms, and growth strategies.

Build and scale products reaching millions of users globally.

Work with talented people in a fast-moving AI-first environment.

Take ownership and see your impact directly in the products you build.

Grow quickly with opportunities to lead projects and shape technical decisions.

Enjoy competitive compensation and benefits, including private health insurance, meal and commute support, relocation support, and flexible working options.

Application Review → Interview → Technical Assessment → Final Interviews

At AppNation, we set ambitious goals and challenge ourselves to build products that reach millions of people. We value curiosity, ownership, and continuous growth. If this role excites you and you're ready to make an impact, we'd love to hear from you.

Apply now—we're excited to meet you.