The Lifecycle Marketing & CRM team builds meaningful relationships with Arc’teryx guests through personalized, data-driven communications across channels. By combining customer insight, experimentation, and cross-functional collaboration, the team delivers lifecycle experiences that connect brand storytelling, product moments, and transactional interactions into a cohesive omnichannel guest journey.
Supporting end-to-end execution of programs across email and app, including campaign launches, product drops, seasonal moments, and promotional activations
Executing demand-driving automations including browse abandonment, cart abandonment, Email My Cart, back-in-stock, and guest acquisition programs
Partnering with regional merchandising, marketing, and ecommerce teams to translate commercial priorities into CRM campaigns that drive revenue
Developing creative briefs, build campaign wireframes, coordinate QA/UAT, and oversee deployment from concept through launch
Partnering closely with Global Lifecycle, CRM, and Technology teams to leverage shared platforms, segmentation frameworks, and automation capabilities while ensuring regional relevance
Supporting regional email capture initiatives and listing growth strategies to grow the addressable audience
Monitoring campaign performance and identifying optimization opportunities through testing, reporting, and guest insights
Contributing to experimentation initiatives that improve engagement, conversion, and regional business performance
Supporting CRM platform enhancements and new automation capabilities in partnership with Global teams
You have a Bachelor’s degree in business, marketing, or communications or a related field
You have 3+ years’ experience in lifecycle marketing, CRM, or retention marketing
You can work autonomously, while collaborating with others during daily meetings and standups
You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
Attention to detail is one of your key strengths
Experience building and deploying CRM campaigns and marketing automations using platforms such as Salesforce Marketing Cloud, including campaign execution, triggered programs, segmentation, and QA
You have demonstrated ability to quickly adapt to new tools and processes
You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
Highly skilled in Figma, HTML, CSS, and UX design
You are always thinking in the shoes of the customer / consumer
You balance regional business needs with global standards, ensuring localized experiences while contributing to scalable CRM best practices
You are innovative and creative, with a logical and methodical approach to problem solving
You are a strong communicator who can work with cross functional teams from other channels of the business
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
Your passion for your work is paralleled by your passion for getting outside and living it
You are results-driven and have a passion for pursuing audacious goals
You have a Bachelor’s degree in business, marketing, or communications or a related field
You have 3+ years’ experience in lifecycle marketing, CRM, or retention marketing
You can work autonomously, while collaborating with others during daily meetings and standups
You are able to effectively manage projects, including management of schedules, asset delivery, changes to scope, and resources
Attention to detail is one of your key strengths
Experience building and deploying CRM campaigns and marketing automations using platforms such as Salesforce Marketing Cloud, including campaign execution, triggered programs, segmentation, and QA
You have demonstrated ability to quickly adapt to new tools and processes
You understand best practices for email creative and templates, segmentation, dynamic content and A/B testing methodologies to improve channel performance
Highly skilled in Figma, HTML, CSS, and UX design
You are always thinking in the shoes of the customer / consumer
You balance regional business needs with global standards, ensuring localized experiences while contributing to scalable CRM best practices
You are innovative and creative, with a logical and methodical approach to problem solving
You are a strong communicator who can work with cross functional teams from other channels of the business
You remain highly flexible and adaptable when faced with ambiguity
You effectively balance autonomy and collaboration
You inspire breakthrough thinking and continuous improvement
You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
Your passion for your work is paralleled by your passion for getting outside and living it
You are results-driven and have a passion for pursuing audacious goals
The salary range for this role is CAD$71,000 - CAD$93,000
Total Rewards
Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.
We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.
In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:
- Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, gender-affirming care and a 24/7 Employee Assistance Program (EAP).
- Financial wellbeing - RRSP matching and eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
- Time & Flexibility - Paid time off, wellness time, and No Wasted Day program (dedicated paid days to get outside & explore).
- Family support - Parental leave top-up and a nesting period for new parents.
- Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).
*Eligibility for certain programs may vary by role.
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
Leave it Better
We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.
Join us in creating positive change in ourselves, our communities, and the world.
Live it. Get out there - the mountains make us better
Disruptive evolution. In pursuit of better. Always.
Commit. We set bold objectives and see them through.
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