Assistant Marketing Manager

Key Responsibilities: -

Campaign & Commercial Marketing

• Plan and execute commercially driven marketing campaigns that support sales objectives across Samsonite group portfolio of brands. 
• Translate brand campaigns into channel-specific activation plans that maximize visibility, consumer engagement and revenue. 
• Develop compelling campaign mechanics, promotional initiatives and tactical marketing ideas that drive traffic, conversion and sell-through. 
• Ensure campaigns are amplified across key customer touchpoints through strategic trade and commercial partners. 

• Monitor campaign performance, evaluate effectiveness and recommend optimizations to maximize business impact and ROI. 

   

Trade Marketing & Commercial Partnerships

• Develop and execute trade marketing initiatives with department stores, malls, ecommerce platforms and key commercial partners to maximize campaign reach and sales performance. 
• Build strong relationships with trade partners to secure incremental marketing support, premium visibility and exclusive campaign opportunities. 
• Collaborate with Sales, Ecommerce and Merchandising teams to develop channel-specific activation plans that support business objectives while respecting each channel's role. 
• Identify and develop new commercial partnerships that strengthen brand presence, attract new consumers and generate incremental business opportunities. 
• Proactively identify opportunities to amplify campaigns through partner marketing channels, events, sponsorships, roadshows, pop-ups and consumer activations. 
• Negotiate value-added marketing support and co-investment opportunities with partners to maximize campaign exposure and return on investment. 

Marketing Planning & Operations

• Develop and manage the annual marketing calendar, ensuring campaigns align with commercial priorities, product launches and key trading periods. 
• Manage the A&P budget effectively to maximize marketing investment and business performance. 
• Coordinate campaign execution across internal teams and external agencies to ensure timely and seamless delivery. 
• Manage campaign assets, marketing collateral and GWP to support successful campaign execution. 

Ideal Background: - 

• Degree in Marketing, Business or related discipline. 
• Minimum 4–6 years' experience in trade marketing, commercial marketing or partnership marketing, preferably within retail, FMCG or consumer brands. 
• Strong experience working with department stores, malls, ecommerce platforms or other commercial partners. 
• Commercially driven with a proven ability to develop campaigns that deliver measurable sales results.  
• Strong negotiation, stakeholder management and relationship-building skills. 
• Highly proactive, resourceful and comfortable identifying new opportunities to grow the business. 
• Excellent project management skills with the ability to manage multiple campaigns simultaneously. 
• Analytical and results-oriented, with the ability to evaluate campaign performance and optimise marketing investments. 
• Strong presentation and communication skills. 
• Proficient in Microsoft PowerPoint, Excel and Word.