Senior Events Manager

Avalara is looking for a Senior Event Manager to lead integrated event and field marketing programs that drive brand awareness, customer engagement, and pipeline growth. You will oversee a broad portfolio of experiences including industry conferences, trade shows, executive programs, customer events, partner activations, and regional field marketing initiatives. You will partner with Marketing, Sales, Finance, and Operations to deliver scalable programs that support our goals and enhance the attendee experience. You will report into the Director, Event Marketing.

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  You will lead end-to-end execution of conferences, trade shows, field events, executive dinners, webinars, customer programs, and partner activations across multiple regions and business segments

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  You will manage event timelines, budgets, operational processes, vendor relationships, and onsite execution plans to ensure program delivery

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  You will oversee event logistics including registration management, staffing, travel coordination, shipping, sponsorship deliverables, lead retrieval, and post-event follow-up processes

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  You will analyze event performance metrics including attendance, engagement, sourced pipeline, influenced revenue, and return on investment to provide recommendations for future programs

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  You will support mentorship and guidance across the broader events team while helping strengthen operational best practices

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

• 5+ years of experience managing conferences, field marketing programs and corporate events
• Experience leading complex event programs with ownership of budgets, logistics, timelines, vendor coordination, and onsite execution
• Familiarity with event management, marketing, and procurement platforms such as Salesforce, Marketo, Cvent, purchase order (PO) and purchase requisition (PR) systems, or similar tools
• Experience managing sponsorship deliverables, registration processes, agency and vendor relationships, and large-scale event operations
• Experience tracking and reporting on event performance metrics, budgets, and operational outcomes to support business recommendations

We embed AI in our workflows and products. Success here requires embracing AI as an essential capability.

• You'll bring experience using AI and AI-related technologies, ready to excel here.
• You'll apply AI every day to our challenges - improving efficiency, contributing solutions for your team, our company, and our customers.
• You'll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too.

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