Senior Marketing Automation Specialist

Avalara is looking for a Senior Marketing Automation Specialist with deep Marketo expertise to help scale our global demand generation and lifecycle email marketing programs. You'll lead the execution, optimization, and governance of email marketing automation programs, ensuring high-quality data, seamless integrations, and customer journeys across the funnel.

You'll work with Revenue Marketing, Marketing Technology, and Revenue Operations. Your goal will be to translate strategy into scalable, automated campaigns that drive pipeline and revenue. Additionally, you'll serve as a trusted subject matter expert and mentor to the broader team.

This is a US-based, remote position reporting to the Senior Manager, Marketing Operations.

#LI-Remote

• →You'll build, manage, and optimize complex Marketo programs, including email nurtures, engagement programs, and triggered campaigns
• →You'll translate campaign requirements into scalable Marketo assets such as programs, smart campaigns, tokens, and templates
• →You'll establish and enforce best practices for naming conventions, folder structure, and program governance
• →You'll support full-funnel lifecycle marketing from lead acquisition through customer expansion
• →You'll oversee Marketo data hygiene, segmentation, and database health
• →You'll partner with Salesforce admins to ensure clean syncs and accurate reporting for Avalara's email programs
• →You'll Run A/B tests and optimize campaign performance
• →You'll document processes, share best practices, and act as a Marketo subject matter expert and mentor to teammates

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

• 5+ years of hands-on Marketo experience
• Experience in B2B demand generation and lifecycle marketing
• Experience integrating Marketo with Salesforce
• Proficiency with smart campaigns, engagement programs, tokens, and dynamic content

Pay Range Details