Senior Partner Marketing Manager

As a Partner Marketing Manager, you will build integrated partner marketing campaigns that drive pipeline growth and partner engagement across Avalara's strategic partner ecosystem specifically Epicor/Sage. Reporting to the Director of Partner Marketing, you'll collaborate with various teams. These teams include Partner Managers, Revenue Marketing, Strategic Alliances, and Marketing Operations. Your goal is to deliver full-funnel programs that support referral, co-sell, and co-marketing motions. You'll help scale partner marketing impact through data-driven execution, AI-enabled optimization, and collaboration.

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• →You will build partner marketing campaigns aligned to partner segment, tier, and regional priorities, ensuring messaging reflects partner offerings and joint value propositions
• →You will collaborate with Partner Managers and team members to build full-funnel campaign strategies that grow awareness, engagement, and conversion
• →You will oversee execution of multi-touch partner campaigns, managing timelines, and content milestones to ensure high-quality launches
• →You will develop and implement partner channel strategies by segment or partner type, aligning campaign motions (e.g., referral, co-sell, co-marketing) to our goals
• →You will oversee in-channel activation plans for assigned campaigns, ensuring targeting, schedule, and sequencing align with partner expectations and program goals
• →You will build referral and co-marketing campaigns using platforms such as Marketo, 6sense, Salesforce, and ON24, ensuring seamless integration across systems
• →You will use AI tools to support audience segmentation, targeting, campaign optimization, and performance analysis
• →You will partner with Marketing Operations to ensure tools and data flows support partner campaign execution and reporting needs
• →You will build relationships with team members including Revenue Marketing and Strategic Alliances, ensuring agreement on campaign priorities and execution
• →You will work directly with partner contacts to coordinate campaign execution, align expectations, and ensure delivery of joint initiatives
• →You will deliver partner-sourced pipeline performance, including IPR MQLs and SQLs tied to assigned partners and programs
• →You will monitor campaign inputs to improve conversion rates, pipeline velocity, and overall program effectiveness
• →You will report on partner program contributions to segment pipeline, providing recommendations to improve performance
• →You will improve campaigns by using data, automation, and AI-driven insights

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

• 8+ years of experience in B2B marketing, specifically in partner marketing with a focus on demand generation, or channel marketing within a SaaS environment
• Experience implementing partner marketing programs that contribute to pipeline generation and revenue outcomes
• Understanding of partner marketing motions, including referral, co-sell, and co-marketing programs
• Experience implementing multi-channel campaigns using marketing and sales platforms such as Marketo, Salesforce, 6sense, and webinar/event tools (e.g., ON24)
• Familiarity with applying AI tools for segmentation, targeting, and campaign optimization

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