Senior Director, Brand Strategy

United States·New YorkRemotePermanent/full-timesenior

OtherDirectorStrategy

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Overview

About Avalere Health United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally.

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OtherDirectorStrategy

About Avalere Health

United by one profound purpose: to reach EVERY PATIENT POSSIBLE. At Avalere Health, we ensure every patient is identified, treated, supported, and cared for. Equally. Our Advisory, Medical, and Marketing teams come together – powerfully and intentionally – to forge unconventional connections, building a future where healthcare is not a barrier and no patient is left behind.

Achieving our mission starts with providing enriching, purpose-driven careers for our team that empower them to make a tangible impact on patient lives. We are committed to creating a culture where our employees are empowered to bring their whole selves to work and tap into the power of diverse backgrounds and skillsets to play a part in making a difference for every patient, everywhere.

Our flexible approach to working allows our global teams to decide where they want to work, whether in-office or at home based on team and client need. Major city hubs in London, Manchester, Washington, D.C., and New York, and smaller offices globally, serve as collaboration hubs allowing our teams to come together when it matters. Homeworkers are equally supported, with dedicated social opportunities and resources.

Our inclusive culture is at the heart of everything we do. We proudly support our employees in bringing their whole selves to work with our six Employee Network Groups – Diverse Ability, Family, Gender, LGBTQ+, Mental Health, and Race/Ethnicity. These groups provide opportunities to promote diversity, equity, and inclusion and to connect, learn, and socialise through regular meetings and programs of activity. We are an accredited Fertility Friendly employer with our Fertility Policy, enhanced parental leave, and culture of flexibility ensuring every employee feels supported across their family planning journey and can work in a way that suits their family’s needs.

We are deeply invested in supporting professional growth for our employees through day-to-day career experiences, access to thousands of on-demand training sessions, regular career conversations, and the opportunity for global, cross-capability career moves.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse. If you'd like to apply and need adjustments made, you can let us know in your application.

About the Role

As a Senior Director, Brand Strategist, you will be a key driver to the brand strategy of your account. You’ll develop a keen understanding of your client’s business requirements and generate insights that create the foundation for brand strategy. As a critical thinker, you will work collaboratively within the strategy team as well as with the account, creative, and scientific teams to facilitate strategic recommendations that lead to significant brand results

Oversee synthesis of market, competitor, and audience intelligence into compelling implications & narratives that drive decision-making

Proactively anticipate market shifts, competitive dynamics, and customer behaviour changes to evolve brand strategy accordingly

Champion of the voice of the customer, consolidating market research and insights to ensure the brand strategy reflects unmet needs, motivations

Inform and aid in the development of brand strategy foundation including brand positioning, messaging strategy, competitive strategy and more

Partner with engagement strategy to ensure alignment of all creative and activation outputs

Partner closely with Creative, Account, Scientific, and Engagement teams to ensure seamless strategy integration

Education

Bachelor’s degree in Marketing/Advertising, Communications, Psychology, Anthropology, Sociology, Statistics

Experience

7+ years’ experience in a healthcare/pharmaceutical advertising agency environment

Relevant category experience

Experience with patient pharmaceutical marketin

Competencies

Understands the pharmaceutical & healthcare industries

Skilled in leading strategic planning discussions, collaboration sessions etc.

Strong synthesis skills and analytical rigor

Skilled in bringing new ideas to the table, leveraging data and insights, and effectively selling through these ideas to team and clients, providing rationale and research.

Proven success selling strategic ideas and recommendations

Skilled in developing and delivering high quality, compelling client presentations. PowerPoint and/or Keynote power user.

Excellent communication and writing skills with the ability to clearly articulate thoughts, ideas and facts.