Associate Director - Consumer PR

United States·Miamiexecutive

OtherDirector

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Quick Summary

Overview

About Avenue Z, Inc. Avenue Z is the AI-first agency - a digital marketing and PR company engineered to move fast. Brands partner with us to drive revenue and reputation across all channels, from ChatGPT to The Wall Street Journal, Shopify to TikTok, Meta to Google.

Key Responsibilities

Consumer PR Leadership: Oversee high-profile client accounts focused on consumer brands and personal image management, ensuring the development and execution of sophisticated, insight-driven communications strategies.

Requirements Summary

5+ years of experience in consumer PR, brand communications, or integrated communications, ideally within sectors such as lifestyle, entertainment, tech, or media.

Technical Tools

chatgptfintechmentoring

About the Role

~1 min read

Oversee high-profile client accounts focused on consumer brands and personal image management, ensuring the development and execution of sophisticated, insight-driven communications strategies.
Lead integrated PR campaigns that span earned media, social, influencer, and experiential, driving brand awareness, affinity, and engagement.
Manage reputational issues and crisis communication for brands and high-profile individuals, ensuring timely, strategic, and coordinated responses across channels.

Craft and refine key messaging, including pitches, press releases, talking points, op-eds, thought leadership, and executive/celebrity platforms that support brand and product campaigns.
Collaborate on content that highlights brand purpose, cultural relevance, and innovation across consumer, lifestyle, entertainment, and tech-adjacent spaces.
Partner with creative, social, and digital teams to ensure consistent storytelling across channels and formats.

Develop and execute strategic communication plans that connect consumer insight, cultural trends, and media landscapes for clients in categories such as lifestyle, entertainment, big tech, media, and consumer fintech.
Use data, social listening, and audience insights to inform strategies, refine narratives, and identify whitespace opportunities for brand storytelling.
Contribute to new business development, including strategy, positioning, and pitch participation for consumer and reputation-led opportunities.

Act as the primary point of contact for client relations, ensuring that all communications and strategies align with client objectives and KPIs.
Provide leadership and mentorship to junior staff, fostering growth in consumer PR, media relations, and reputational management.
Collaborate cross-functionally with paid, social, creative, and analytics teams to ensure cohesive execution of multi-faceted communication programs.

Requirements

~1 min read

5+ years of experience in consumer PR, brand communications, or integrated communications, ideally within sectors such as lifestyle, entertainment, tech, or media.
Proven track record of leading high-impact consumer campaigns, managing high-profile reputational issues, and handling crisis communications.
Experience working at agencies or in-house for major consumer, entertainment, or media brands is highly preferred.
Strong media relationships across consumer, lifestyle, entertainment, and/or business/tech press, plus familiarity with influencer and talent ecosystems.
Exceptional writing, communication, and presentation skills, with an ability to distill complex or nuanced topics into clear, compelling consumer narratives.
Bachelor’s degree required; advanced degrees (Master’s/MBA) are a plus.