Social Media Coordinator, Community Aide (NCS) - Baltimore City Recreation and Parks

Salary Range:

$15.00 - $30.00 Hourly

Starting Pay:

$15.00 - $20.00 Hourly

Welcome to the City of Baltimore! Experience the reward of a fulfilling career and enjoy the added element of excitement in a vibrant, diverse atmosphere. The City of Baltimore offers limitless opportunities to help drive social impact, both on the job and in the community, while serving its citizens. Join us in making Baltimore a great place to live and work. In the City of Baltimore, we hire great people and provide them with the skills and opportunities to grow toward their career aspirations. If you are looking for a career change or are interested in learning more, explore our opportunities and benefits programs. We are excited to have you as a part of the City of Baltimore Team! The city offers medical, prescription drug, dental, vision, optional life, AD&D, and FSA plans. This office also supplies wellness programs, support groups, and workshops. You can learn about our benefits here: https://humanresources.baltimorecity.gov/hr-divisions/benefits

The Part-Time Social Media Coordinator supports the promotion of Special Events and Permits by creating engaging, on-brand content and executing social media strategies that drive attendance, awareness, and community engagement.

Content Creation & Posting (40%)

• Develop and schedule social media content across platforms (Instagram, Facebook, etc.) 
• Create graphics, short-form videos, and captions aligned with brand voice  
• Capture content at events, including photos and video    

Event Promotion (30%)    

• Execute promotional plans for events (countdowns, reels, highlights, live coverage)
• Translate event details into compelling, audience-friendly content 
• Ensure timely and consistent promotion leading up to events

Engagement & Community Management (15%)    

• Monitor comments, messages, and tags
• Respond to inquiries and engage with followers in a timely manner 
• Identify opportunities to boost engagement and visibility

Content Planning & Coordination (10%)  

• Assist in maintaining a content calendar
• Coordinate with internal teams to gather event information and assets  
• Track deadlines for promotional needs  

Analytics & Reporting (5%)

• Track basic performance metrics (engagement, reach, attendance impact)
• Provide insights on what content performs

• Strong understanding of social media platforms and trends
• Ability to create engaging visual and written content
• Basic graphic design skills (Canva or similar tools)
• Strong organizational and time management skills
• Ability to capture content in live event environments
• Creative thinker with attention to detail                 

Eligible candidates under final consideration for appointment to positions identified as positions of trust will be required to complete authorization for a Criminal Background Check and/or Fingerprint screening, and must be successfully completed.

All persons, including current City employees, selected for this position must complete a 6-month mandatory probation.

Baltimore City Government is an Equal Employment Opportunity Employer, and we are committed to a workplace that values diversity, equity, and inclusion.  The City of Baltimore prohibits discrimination on the basis of race, color, religion, age, sex, ancestry, creed, national origin, disability status, genetics, marital status, military service, sexual orientation, gender identity/expression, or any other characteristic protected by federal, state, or local laws.  Applicants requiring accommodation during the hiring process should contact the Department of Human Resources directly. Requests for accommodation should not be attached to the application.