Web and Graphic Designer

This role is ideal for a designer who is passionate about creating engaging, visually compelling digital experiences and has strong expertise in website design, landing pages, user-centered layouts, and digital marketing assets. The ideal candidate is highly proficient in Figma and experienced in translating business and marketing objectives into effective website wireframes, page designs, user flows, and polished digital experiences that can be handed off to developers for implementation.

While web design is the primary focus of this position, the role also supports broader graphic design initiatives, including print collateral, presentations, campaign materials, signage, advertising, and other marketing communications. The successful candidate understands UX/UI best practices but is not exclusively focused on application or product design. Instead, they bring a balanced skill set that combines web design expertise, user experience thinking, and strong visual communication capabilities.

The ideal candidate understands how modern websites are designed and built, with experience creating designs intended for implementation in platforms such as WordPress and Elementor. While this is not a development role, familiarity with platform capabilities, responsive frameworks, and content management systems helps create more effective, practical, and scalable web experiences.

This role collaborates closely with Marketing, Communications, and Development teams to create intuitive, engaging, and conversion-focused experiences that support the organization's educational mission and brand.

• Design engaging, user-centered website experiences, landing pages, microsites, and digital marketing assets.
• Create wireframes, site maps, user flows, mockups, and high-fidelity designs in Figma for developer implementation.
• Design website sections, reusable content blocks, page templates, and complete website experiences that align with business goals and user needs.
• Partner with developers to ensure design intent, usability, responsiveness, and brand standards are maintained throughout implementation.
• Apply UX/UI best practices to improve website usability, accessibility, navigation, engagement, and conversion performance.
• Design responsive layouts that provide an excellent user experience across desktop, tablet, and mobile devices.
• Collaborate with marketing stakeholders to translate campaign and business objectives into effective digital experiences.
• Contribute to the evolution of web design systems, component libraries, and digital style guides.
• Stay informed on emerging web design trends, technologies, and user expectations.

• Develop high-quality print and digital assets including brochures, flyers, presentations, infographics, event materials, advertisements, direct mail pieces, social media graphics, and campaign collateral.
• Support the creation and maintenance of branded marketing materials across multiple channels.
• Apply and uphold brand standards across all creative output.
• Create templates, design systems, and reusable assets that promote consistency and efficiency.
• Contribute creative concepts and design solutions that strengthen and evolve the BASIS Education brand.

• Partner with marketing, communications, and cross-functional stakeholders to develop effective visual solutions.
• Manage multiple projects simultaneously while maintaining high-quality standards and meeting deadlines.
• Present concepts and communicate design rationale to both creative and non-creative audiences.
• Incorporate stakeholder feedback while maintaining design integrity and user-focused solutions.
• Provide collaborative support, feedback, and creative problem-solving across the organization.

• Stay current on UX/UI best practices, accessibility standards, web technologies, and design trends.
• Leverage AI-powered tools to accelerate ideation, content generation, wireframing, prototyping, workflow efficiency, and design exploration.
• Explore and recommend new technologies, processes, and best practices that improve team effectiveness and user engagement.

• Bachelor's degree in Graphic Design, Web Design, Visual Communications, Digital Media, or a related field, or equivalent professional experience.
• 3-5+ years of professional design experience in an agency, in-house, higher education, or related creative environment.
• Strong portfolio demonstrating website design, landing page design, digital marketing assets, branding, and traditional graphic design work.
• Advanced proficiency in Figma, including wireframing, prototyping, component creation, design systems, and high-fidelity web design.
• Strong proficiency with Adobe Creative Cloud, including Photoshop, Illustrator, and InDesign.
• Solid understanding of UX/UI principles, responsive design, information architecture, accessibility, and user-centered design best practices.
• Experience preparing design files, specifications, and assets for developer handoff.
• Strong understanding of typography, layout, color theory, visual hierarchy, and branding principles.
• Experience designing for both digital and print applications.
• Excellent communication, collaboration, organization, and time-management skills.

• Experience utilizing AI-powered creative and productivity tools such as Microsoft Copilot, ChatGPT, Claude, Claude Code, or similar platforms to support design ideation, content development, workflow optimization, prototyping, research, and web experience creation.
• Demonstrated ability to effectively leverage AI as a design partner while maintaining strong creative judgment and brand consistency.
• Experience working closely with web developers and understanding front-end development constraints, capabilities, and implementation workflows.
• Experience designing websites intended for WordPress environments, with familiarity with Elementor strongly preferred. Understanding how Elementor's layouts, templates, reusable components, responsive controls, and content structures function helps inform practical, scalable, and implementation-ready design decisions.
• Familiarity with content management systems (CMS), website architecture, SEO considerations, and digital marketing ecosystems.
• Experience creating and maintaining design systems and web component libraries.

• Motion graphics, animation, or video editing experience using Adobe After Effects, Premiere Pro, or similar tools.
• Photography, illustration, or other complementary creative disciplines.
• Basic knowledge of HTML, CSS, and modern web technologies.
• Experience with project management platforms such as Jira, Asana, Monday.com, or Trello.

The ideal candidate is a designer first and foremost, with a strong focus on web design, digital experiences, and UX/UI best practices. They are comfortable designing complete websites, landing pages, and digital campaigns in Figma while also being capable of producing polished print collateral and marketing materials when needed.

They understand how websites are built and can design within the capabilities of platforms such as WordPress and Elementor, but they are not expected to be a developer. They bring enough UX/UI knowledge to create intuitive and effective user experiences without being exclusively focused on product or application design.

Most importantly, they combine strong visual design skills, web expertise, collaborative problem-solving, and a willingness to embrace emerging technologies, including AI-assisted design workflows, to create impactful experiences that support organizational goals.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

In accordance with Title VI of the Civil Rights Act of 1964, Title IX of the Education Amendments of 1972, Section 504 of the Rehabilitation Act of 1973, the Age Discrimination Act of 1975, Title II of the Americans with Disabilities Act of 1990, the Boy Scouts of America Equal Access Act and applicable state law, BASIS* does not discriminate on the basis of any actual or perceived classification protected by law in any of its business activities, including its educational programs and activities which comply fully with the requirements of state and federal law and Title IX. Inquiries regarding BASIS’ nondiscrimination policies should be directed to complianceservices@basised.com.

*As used in this policy, the term “BASIS” refers to: BASIS Educational Group, LLC; BASIS Charter Schools, Inc.; BDC, A Public Charter School, Inc.; BBR Schools, Inc.; BASIS Texas Charter Schools, Inc., and all affiliated entities.