Manager, Growth Marketing, Web + Mobile

Begin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10 through its Early Learning Memberships^©, serving over 15 million families since inception.  Begin’s products have been built on $50MM+ of foundational research and development, a proprietary “Milestones that Matter^©” curriculum validated by NYU, UCLA, and the NSF, and one of the most comprehensive multimedia catalogs for early learning.  Begin is beloved having earned 65+ awards, industry-leading NPS and CSAT scores, and recognition such as TIME’s “World’s Top EdTech Companies”.

Begin is building on its trusted brand, data, and engagement engine to launch Sage^© a trusted family companion that helps parents feel confident in every early childhood decision.  By combining AI-driven insights with expert-backed guidance, Sage^© supports parents in navigating the learning, development, enrichment, and purchasing choices that shape the early years.

• Own KPIs across the acquisition funnel:
• • CAC / CPI / CPT
  • ROAS
  • Trial start rate
  • Subscription conversion rate
  • Retention
  • LTV:CAC ratios
• Obsess over the end-to-end journey — from impression to trial to subscription to retention.
• Partner with Product and Engineering to:
• • Improve landing page conversion (web)
  • Optimize trial-to-subscription flows (mobile)
  • Design and execute A/B tests
• Drive CRO initiatives including funnel analysis and landing page experimentation.

• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals.
• Collaborate with Data teams to:
• • Refine attribution models (web + mobile)
  • Ensure accurate event tracking
  • Improve measurement frameworks
• Maintain fluency in:
• • Google Analytics, Looker (or similar BI tools)
  • Mobile attribution platforms (e.g., AppsFlyer)
  • SKAdNetwork and iOS privacy changes (ATT)
• Translate performance data into actionable insights and clear executive-level communication.

• Partner closely with Creative to develop high-performing assets:
• • Video
  • Static
  • UGC-style content
  • Story-driven concepts tailored to families and parents
• Use performance data to guide creative briefs and iteration roadmaps.
• Balance brand integrity with performance outcomes — ensuring we scale what works without sacrificing long-term brand equity.

• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value.
• Build strong relationships with platform partners and manage agency/vendor relationships.
• Communicate results, learnings, and recommendations clearly across teams and leadership.

• Have built and scaled acquisition programs across both web and mobile ecosystems
• Have hands on experience managing performance channels including Meta, Google, TikTok, and Apple Search Ads
• Understand subscription economics and can optimize toward LTV, not just top of funnel metrics
• Are fluent in conversion funnels from impression to trial to subscription to retention
• Have experience running structured experimentation programs across creative, targeting, bidding, and landing pages
• Are comfortable managing meaningful budgets and pacing toward CAC and ROAS targets
• Translate data into clear insights and decisive action
• Move quickly, test often, and iterate without ego
• Thrive in cross functional environments and communicate clearly with Product, Creative, Data, and Engineering teams
• Care about building growth systems that are durable, not just short term wins

• 4 - 6+  years of experience in performance marketing or user acquisition across web and or mobile
• Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
• Experience in consumer subscription businesses, preferably trial based products
• Strong understanding of subscription economics, LTV modeling, and funnel optimization
• Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
• Hands on experience with A B testing and experimentation frameworks
• Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
• Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT

• You believe growth is about acquiring the right customers, not just more customers.
• You understand that sustainable scale comes from strong fundamentals in measurement, experimentation, and creative iteration.
• You balance analytical rigor with creative instinct.
• You are deeply curious about customer behavior and what motivates families to act.
• You believe performance marketing should strengthen long term brand trust, not erode it.
• You are energized by building systems that compound over time.
• You are excited to help build products that support parents and help children learn and grow.