Betclic Group

Betclic, European leader in sports betting, is much more than just an online gaming site! Also offering Poker, Horse Racing, and Casino games across various countries and continents, it is an inspiring and forward-thinking company: every day brings new challenges in a modern and dynamic environment. As an influential player in the tech industry, with strong and sustained growth over the years, we believe in innovation through diversity and inclusion and encourage everyone to reach their full potential. With our multicultural team, we provide an optimal, safe and responsible gaming experience, powered by cutting-edge technology.

At Betclic, apprentices don’t sit on the sidelines. From day one, you’ll be involved in impactful projects, working alongside experienced teams who will help you grow quickly. Throughout your journey, you’ll take part in events, meetups and initiatives designed to connect the talents of tomorrow with our teams. And because we truly believe in the potential of the people who join us, some apprentices choose to continue their journey with Betclic after their apprenticeship.

Under the supervision of the Senior Copy Writer and in close collaboration with the Art Director Apprentice, you will join a passionate team driven by sports, betting, and gaming as a Copywriter Apprentice.

We are looking for a true sports fan — not just someone aware of the ecosystem, but someone who lives it, understands its codes, its emotions, and its culture. This role requires a deep affinity with sports and sports betting, as your ideas, concepts, and copy will directly connect with an audience that expects relevance, excitement, and authenticity.

Beyond writing, you will play a key role in crafting creative concepts, campaign ideas, game mechanics, and brand storytelling. We value someone curious, culturally sharp, and energized by collaborative creative work.

You will be part of a fast-paced environment where creativity meets performance, working across multiple media and formats.

In this role, your main missions will be:

• Write and adapt impactful copy across all communication channels (CRM, social media, campaigns, product interfaces, etc.)
• Contribute to the ideation of creative campaigns, betting animations, and brand activations
• Imagine and develop game concepts and engaging betting-related experiences
• Bring strong ideas on branding, tone of voice, and storytelling across all touchpoints
• Ensure cultural and contextual relevance by leveraging your knowledge of sports news, competitions, and betting mechanics
• Collaborate closely with designers, motion artists, and marketing teams
• Actively participate in brainstorming sessions and creative workshops
• Monitor trends in sports, betting, gaming, and digital culture

We are looking for passionate and curious professionals who bring kindness and a touch of enthusiasm!

This apprenticeship is for you if:

• You are currently pursuing a Master’s degree (Bac+4/5) in copywriting, advertising, communication, or a related creative field
• You have a first experience in writing or creative ideation (internship, freelance, personal projects…)
• You are a true sports enthusiast AND familiar with sports betting (this is essential — you understand the formats, the language, the excitement, and the audience expectations)
• You naturally follow major competitions, players, and sports news, and understand how betting fits into that ecosystem
• You have a strong sense of ideas, concepts, and storytelling (not just execution)
• You are curious, reactive, and able to turn real-time sports moments into creative opportunities
• You are comfortable working in English in an international environment
• You are proactive, collaborative, and enjoy challenging briefs
• Bonus: you are familiar with creative tools, AI, or content creation formats

This role is a great opportunity for someone who doesn’t just write, but thinks like a fan and creates like a creative — building ideas that resonate with a passionate sports and betting audience.

If your application is shortlisted, Sébastien will contact you within a week for an initial HR screening (15 minutes). Then, you will complete the AssessFirst test (personality, motivation and cognitive reasoning).

You will then meet your future manager along with a Senior Designer or Art Director.

If this step is successful, you will be asked to complete a short operational test (approximately 1 to 2 hours).

Finally, Sébastien will conduct a closing HR discussion to review your AssessFirst results and go through your feedback together.

The recruitment process usually takes between 4 to 6 weeks to ensure an optimal experience for you.

✅ 25 days of paid leave and 10 RTT days

🍽️ A Ticket Restaurant® card credited with €11 per day (50% funded by Betclic)

🩺 100% health insurance coverage for you and your children

🚆 60% reimbursement of public transport costs or an annual sustainable mobility allowance (€230 for commuting with sustainable transport)

🏢 Extraordinary office spaces with a rooftop where you can enjoy sunny breaks with a view of the Cité du Vin

🎉 Internal events to liven up your daily life

🏋️ On-site sports classes and organized tournaments (Pilates, circuit training, boxing, yoga, futsal, padel, tennis…)

And the opportunity to work in a fun, young and friendly atmosphere!

📍 Betclic Group – 117 Quai de Bacalan, 33300 BORDEAUX

All our positions are open to people with disabilities.