Performance Marketing Manager, Paid Search

Binance.US is a licensed and regulated U.S. cryptocurrency exchange where users can buy, trade, hold, and earn digital assets. Recognized as a top U.S. crypto platform by Forbes (Best Crypto Exchanges of 2026) and Business Insider (Best Crypto Exchanges of 2025), Binance.US leads the industry with its low fees, advanced trading engine, strong security and reliability, and robust compliance framework. Learn more at www.binance.us. All roles supporting Binance.US are employed via BAM Management US Holdings Inc. or BAM Management Canada Holdings Inc.

The Performance Marketing Manager is part of the Marketing team and reports to the User Acquisition & Mobile Growth Director. As a Performance Marketing Manager, you will own the execution, and daily optimization of paid acquisition campaigns with a primary focus on Google Ads and Apple Search Ads to drive efficient customer acquisition and business growth. You will partner closely with Product Marketing, Analytics, Product, Creative, Data, and Compliance teams to build scalable, data-driven acquisition channels that maximize return on advertising spend while supporting Binance.US's growth objectives.

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  Own the execution, optimization, and scaling of Google Ads campaigns across Search, Performance Max, Display, YouTube, and App Campaigns.

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  Manage Apple Search Ads campaigns to drive high-quality mobile app acquisition and continuously improve campaign efficiency.

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  Monitor, analyze, and optimize campaign performance against key KPIs including CAC, CPA, ROAS, LTV, conversion rate, and user quality.

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  Develop and execute ongoing A/B tests across audiences, bidding strategies, creatives, landing pages, and campaign structures to improve performance.

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  Build ad-hoc dashboards (autonomously and in collaboration with BI Department) and provide actionable reporting and insights to stakeholders using AppsFlyer, Google Analytics and Tableau.

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  Manage advertising budgets responsibly while maximizing growth and marketing efficiency.

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  Partner with Product, Design, BI, and Engineering teams to improve conversion funnels, attribution, and measurement.

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  Stay current on platform updates, new advertising features, privacy changes, attribution methodologies, and industry best practices.

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  Build relationships with platform representatives.

• Required: Experience managing six- or seven-figure monthly advertising budgets and track record of successfully scaling hypergrowth products.

• Required: Deep expertise in Google Ads with a strong track record.

• Required: Expertise in AppsFlyer (or an equivalent MMP) and in mobile marketing overall.

• Strongly Preferred: Experience managing Apple Search Ads.

• Strong analytical skills with experience interpreting campaign performance data and making data-driven optimization decisions.

• Experience with Google Analytics 4, Google Tag Manager, Tableau.

• Knowledge of attribution models, incrementality testing, conversion tracking, and mobile measurement.

• Experience working in regulated industries such as fintech, payments, crypto, or financial services is highly preferred.

• Experience with Meta Ads, TikTok Ads, Reddit Ads, Microsoft Ads, or other paid acquisition channels is a plus.

• Google Ads certifications are preferred.

• 5+ years of hands-on performance marketing experience, with significant ownership of paid search channels.

• Bachelor's degree in Marketing, Business, Analytics, or a related field.

The starting pay range for this role will vary, and is dependent upon many factors, such as transferable skill sets, work experience, business needs, and market demands. The base pay range is subject to change.