B2B Growth Marketer - 20775

Our client is a commercial signage company serving businesses across Texas while supporting projects nationwide. The company provides custom signage solutions for commercial clients and is focused on building a more scalable, measurable growth engine that connects marketing directly to qualified sales opportunities.

They are seeking a hands-on B2B Growth Marketer who can independently own digital marketing execution, strengthen lead quality, and create clear visibility from marketing activity through to sales outcomes.

The B2B Growth Marketer will own the company’s digital growth infrastructure across website launch, paid search, SEO, CRM implementation, conversion tracking, and executive reporting.

This is not a role focused on vanity metrics such as clicks, impressions, calls, or content volume. The successful candidate will be responsible for connecting marketing performance to qualified commercial opportunities and ultimately to quotes generated through ShopVOX.

The ideal candidate is proactive, commercially minded, technically capable, and comfortable operating independently. Strong judgment, ownership, and clear communication with a U.S.-based leadership team are essential.

• Own the launch and ongoing optimization of the company website

• Coordinate content, structure, landing pages, forms, and conversion paths

• Ensure the website is designed to generate qualified commercial leads

• Identify and resolve issues that may negatively impact conversion performance

• Continuously improve website effectiveness based on user behavior and lead quality

• Build, manage, and optimize Google Ads campaigns

• Monitor campaign performance with a strong focus on lead quality and commercial intent

• Manage keywords, bids, budgets, targeting, and negative keyword strategies

• Identify wasted spend and continuously improve efficiency

• Connect paid search activity to downstream sales outcomes rather than reporting traffic metrics alone

• Evaluate the quality of inbound leads generated through digital channels

• Track leads from initial inquiry through qualified opportunity and quote creation

• Identify patterns in high-quality versus low-quality leads

• Partner with sales and leadership to refine targeting and improve lead quality

• Recommend changes to campaigns, messaging, landing pages, and qualification processes based on actual sales outcomes

• Help implement, configure, and optimize GoHighLevel

• Build and maintain lead capture, routing, nurture, and follow-up workflows

• Ensure CRM data is structured accurately and consistently

• Improve visibility into lead progression and follow-up activity

• Support automation that increases speed-to-lead and sales accountability

• Develop and execute an SEO strategy focused on commercial signage and relevant B2B searches

• Conduct keyword and competitive research

• Optimize website pages, landing pages, and content for organic visibility

• Identify technical SEO issues and coordinate fixes

• Track organic performance through qualified traffic and lead generation

• Implement and maintain reliable conversion tracking across the website and paid channels

• Track meaningful actions including form submissions, qualified leads, sales opportunities, and quotes

• Improve attribution between marketing activity and sales outcomes

• Audit tracking accuracy regularly

• Ensure leadership has confidence in the data being reported

• Create concise, decision-useful reports for leadership

• Report on metrics such as:

  • Qualified lead volume

  • Cost per qualified lead

  • Opportunity creation

  • Quote generation

  • Conversion rates

  • Marketing spend efficiency

• Provide clear explanations of what is working, what is underperforming, and what should change

• Translate marketing data into actionable business recommendations

• Proactively identify new opportunities to improve lead generation and revenue growth

• Recommend experiments across paid media, SEO, website conversion, CRM workflows, and messaging

• Prioritize initiatives based on potential business impact

• Operate with a test-and-learn mindset while maintaining disciplined measurement

• Continuously improve the efficiency and predictability of the marketing funnel

• Opportunity to own a major portion of the company’s growth engine

• Direct visibility into the connection between marketing and revenue

• High level of autonomy and decision-making responsibility

• Opportunity to build and improve systems rather than simply maintain existing campaigns

• Direct collaboration with leadership

• Ability to shape the company’s website, CRM, paid media, SEO, and reporting infrastructure

• Commercially minded marketer who cares about revenue outcomes, not vanity metrics

• Self-starter who proactively identifies problems and opportunities

• Strong operator who can move from strategy into hands-on execution

• Analytical thinker who understands both marketing data and sales performance

• Comfortable owning multiple systems and channels simultaneously

• Clear communicator who can explain marketing performance to executives

• Strong judgment and ability to prioritize high-impact initiatives

• Detail-oriented enough to trust the data, but strategic enough to act on it

• Motivated by building a predictable, scalable B2B growth engine

• Qualified commercial opportunities generated

• Cost per qualified lead

• Lead-to-opportunity conversion rate

• Number and value of ShopVOX quotes influenced by marketing

• Google Ads efficiency and lead quality

• Organic search visibility and qualified traffic

• Website conversion rate

• CRM adoption and data accuracy

• Tracking and attribution reliability

• Speed-to-lead and follow-up effectiveness

• Executive reporting quality

• Overall contribution to revenue growth