Paid Acquisition Manager

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  Own the paid acquisition strategy and performance for France across BlaBlaCar and BlaBlaCar Bus.

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  Define channel strategies, investment priorities and campaign plans based on business objectives, market dynamics and growth opportunities.

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  Act as the key Paid Acquisition point of contact for the French market.

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  Develop a strong understanding of local user behaviour, seasonality, competition and business priorities.

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  Translate market and performance insights into actionable recommendations for Marketing, Product and business stakeholders.

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  Ensure that global Paid Acquisition best practices are implemented while adapting strategies to the specific needs of the French market.

• Set up, manage and continuously optimize paid acquisition campaigns across platforms such as Google Ads, Meta, TikTok and other relevant channels.

• Own campaign performance from planning and activation through to optimization and evaluation.

• Manage and allocate budgets across channels, campaigns and business lines to maximize acquisition volume and efficiency.

• Monitor performance and budget pacing, anticipate risks and take corrective action when needed.

• Develop and execute structured testing roadmaps across creatives, audiences, bidding strategies, formats and landing pages.

• Identify opportunities to scale successful campaigns and improve underperforming areas.

• Analyze campaign and business performance using acquisition, conversion and profitability metrics.

• Assess budget efficiency and marginal performance to support investment decisions.

• Build clear performance narratives and communicate results, risks and opportunities to relevant stakeholders.

• Provide regular forecasts and recommendations on budget allocation and expected performance.

• Partner with Data and Product teams to improve tracking, measurement and the understanding of acquisition incrementality.

• Lead the exploration and development of new paid acquisition channels, formats and targeting approaches.

• Contribute to full-funnel and brand-building initiatives when relevant to the French market.

• Partner with Creative teams to improve asset performance and develop channel-specific creative learnings.

• Collaborate with Product and Data teams on conversion optimization, landing-page performance and measurement topics.

• Share learnings and best practices with the wider Paid Acquisition team and contribute to the evolution of the global acquisition strategy.

• You have 3+ years of hands-on experience in paid acquisition or performance marketing, either in-house or within an agency.

• You have proven experience managing multi-channel campaigns and significant paid media budgets, with strong expertise in Google Ads and/or Meta Ads.

• You have strong analytical skills and can turn performance data into clear decisions and actionable recommendations.

• You are comfortable independently owning campaigns end to end, from planning and execution to testing, reporting and optimization.

• You can manage multiple priorities and collaborate effectively with Marketing, Data, Creative and Product stakeholders.

• You are fluent in French and professionally fluent in English.

Nice to have:

• Experience managing both web and app acquisition campaigns.

• Familiarity with tracking, attribution and analytics tools such as Google Tag Manager, Adjust and Tableau.

• Experience in a marketplace, travel, mobility or consumer technology environment.

• Hybrid position : 2 days at the office per week 

• 50% healthcare coverage (Alan)

• 4 additional weeks on top of legal maternity/paternity leaves

• Financial support for home office equipment

• Minimum 25 days holiday per year 

• Local meal plan policy (Swile card)

• 50% transportation paid (Forfait Mobilité Durable)

• Free unlimited carpooling & bus rides

• Personal growth via trainings, mentorship, and internal mobility programs

• Employee Stock ownership plan

• Regular team building events

• 1 day off per year to test our product

• A 45-min video-call with Barbara Carnet, Talent Acquisition Manager to get to know you, understand your career expectations and answer your questions

• A 45-min video-call with Benjamin Braconnier, Paid Acquisition Lead, to discuss the role in more depth

• A fully remote exercise to evaluate your hard skills, followed by a 60-min video-call with several Product and Marketing stakeholders

• A 30-min video-call with Caroline Wilsford, VP Growth to meet the team and get a feel for the broader Product organisation