Senior Editor, Research & Intelligence

CanadaRemoteFull time employeesenior

OtherResearch

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About the Role: We are looking for a Senior Editor, Research & Intelligence to help us understand what our audience actually cares about and turn that into content, products,

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OtherResearch

About the Role

~5 min read

We are looking for a Senior Editor, Research & Intelligence to help us understand what our audience actually cares about and turn that into content, products, and measurable audience growth.

This role sits at the center of our audience and editorial strategy. Your job is to gather real-world input from interviews, surveys, events, strategic partners, and market activity, and turn it into clear insights that shape what we publish, what we build, and how we grow our subscriber base.

This is not a traditional editing role. It is about identifying patterns, making sense of information, and helping the organization make better decisions based on real audience needs.

Your work will directly improve content quality, increase conversion, and drive audience growth.

You are someone who naturally asks, “What is actually going on here?” and then goes and finds the answer.

You are comfortable working with both qualitative and quantitative inputs, including conversations, interviews, survey data, partner insights, and performance data, and turning them into something useful and clear.

You do not just collect information. You connect dots, spot patterns, and explain what it means and what to do next.

You are also a strong editor and communicator. You can take complex ideas and make them simple, structured, and actionable.

You do not stop at insight. You push through to what should happen next.

1. Build a clear understanding of our audience: You will lead how we gather insight about senior decision-makers across our brands.

Run surveys and research to capture first-party data
Conduct and synthesize editorial interviews and expert conversations
Pull insights from events, community discussions, and market activity
Gather and synthesize insights from strategic partners and external collaborators
Identify patterns in what our audience cares about, struggles with, and prioritizes

Your goal is to build a consistent, reliable view of what matters most to our audience.

2. Turn inputs into clear, usable insights: You will take what we learn and turn it into direction.

Translate research and observations into clear insights tied to decisions
Bring together internal data and partner insights into a single point of view
Connect insights directly to recommended actions and expected outcomes
Translate insights into clear reports and briefings that leadership and teams can act on
Inform editorial direction, content strategy, and audience targeting
Ensure major initiatives are grounded in real audience understanding

Your work should answer: What does this mean, and what should we do differently because of it?

3. Lead insight-driven content and research: You will create the outputs that demonstrate our authority and drive audience growth.

Develop reports, surveys, and insight-driven content
Partner with strategic partners on co-created research and intelligence projects
Support experiences designed to convert readers into subscribers, including interactive tools and insight-driven email content
Package findings into formats that attract and convert subscribers
Ensure insight-driven content and research directly contribute to subscriber growth
Partner with revenue, sponsorship, and events teams to ensure this work supports commercial opportunities

These outputs should drive credibility, subscriber growth, and measurable performance.

4. Measure performance and make recommendations that drive audience growth: You will own how insight-driven work is evaluated and improved, with a clear focus on driving audience growth.

Define how we measure the performance of insight-driven content and experiences
Track and analyze performance to understand what is driving subscriber growth and what is not
Make clear, actionable recommendations tied directly to audience growth
Deliver clear, actionable reports to leadership and teams that inform decisions and next steps
Partner with editorial, audience, and product teams to apply those recommendations
Use insights from partners to inform what we prioritize, measure, and scale

Your work should lead to continuous improvement and measurable audience growth.

5. Build a repeatable system for insight: You will create a system, not one-off projects.

Establish a consistent pipeline from input to insight to output
Incorporate partner-driven insights into ongoing workflows
Create repeatable ways to gather, analyze, and apply insights
Ensure we are continuously learning and improving
Help the company stay ahead of audience needs and market shifts

The goal is to make insight part of how we operate every day.

Growth in subscribers from our target audience through insight-driven content
Improved conversion rates on research, reports, and insight-based experiences
Increased return engagement from audiences acquired through these efforts
Successful delivery of co-created research or insight projects with partners
Clear, actionable recommendations and reporting that lead to measurable audience growth
Evidence that insights are shaping editorial, product, and audience decisions

Experience working with research, insights, or audience data in a way that influenced decisions
Strong interviewing and synthesis skills, with the ability to turn conversations and data into clear insights
Ability to connect qualitative inputs and performance data to recommendations and next steps
Experience creating content, reports, or products based on research or insights
Experience designing and running surveys or structured research projects
Experience turning research or insights into subscriber growth or audience-facing products
Experience working with external partners to gather insights or develop joint initiatives
Comfort working across editorial, audience, product, and partnerships
Strong judgment and clarity in how you communicate findings

Experience synthesizing insights from executive-level interviews with senior decision-makers
Experience informing event programming or cross-channel initiatives based on research or insights
Experience collaborating with external partners on co-created research, surveys, or insight-driven content
Familiarity with using AI or emerging tools to analyze audience behavior or surface insights

This role ensures we are building for real people with real needs, not assumptions.By grounding our content, products, and strategy in actual audience and partner insight, this role helps us: