Product Comms Lead

United States·Dallaslead

OtherLead

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Quick Summary

Key Responsibilities

Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI,

Technical Tools

OtherLead

Responsibilities

~1 min read

→Narrative & Strategy: Build and execute a differentiated product and technology comms strategy and narrative for Blockchain.com, sitting at the intersection of consumer and institutional products, AI, and regulatory/compliance.
→Product Launch Comms: Own end-to-end comms for a consistently full pipeline of product launches. Work with Marketing and Product on comms plans to ensure Marketing’s product campaigns support and are supported by Comms-led work.
→Regulatory Comms: Lead announcements of licensing, regulatory, and compliance milestones. Input into how Blockchain.com contributes to the wider regulatory and policy conversation.
→AI Positioning: Define and champion Blockchain.com’s position on AI and storytell around how AI improves what we build internally and in customer-facing products.
→Tech Media & Influencer Relations: Own key press and influencer relationships and proactive and reactive opportunities across product and technical topics. Widen the set of emerging influencers we reach with innovation news.
→Thought Leadership: Build high-impact platforms for product, technical, and AI spokespeople, including proactive media opportunities, speaking engagements, product-focused award submissions, and executive social presence.
→Content Creation: Write compelling product-focused content, including blog posts, press releases, and executive (and occasionally corporate) social posts.

Deep crypto literacy, with an aptitude for learning more and going deep on Blockchain.com’s business, product and regulatory roadmap.
Proven track record of announcing complex technical products and translating them into simple, high-impact value propositions that resonate with press and other audiences.
Strong cross-functional collaboration, with experience partnering on workflows across Product, Marketing, Strategy, Legal and Compliance.
Exceptional editorial skills enabling you to write, edit, and distill both high-level concepts and granular crypto technical or regulatory details.
Comfort working in a hyper-fast, high-judgment environment where market conditions change daily.

Nice to Have

~1 min read

Existing crypto industry media and influencer relationships
Experience with comms/content about trading products, derivatives, options, perps, prediction markets, etc.
Experience with comms/content centered on regulatory, licensing or policy topics.