RTCDP Product Lead (Dallas, TX)

Position Overview

Blue Acorn iCi is looking for an RTCDP Product Lead to serve as a hands-on expert in Adobe Real-Time Customer Data Platform (RTCDP). This role is responsible for designing, configuring, and validating the data and identity foundation that supports segmentation, activation, personalization, and downstream orchestration across AJO, Marketo, AEM, CJA, and external destinations.

You will work closely with Enterprise Architects, AEP engineers, AJO/CJA consultants, and Adobe teams to bring enterprise CDP use cases to life. You will shape data models, identity strategies, ingestion pipelines, and activation workflows to ensure unified profiles and high-quality data powering customer experiences.

Location: Dallas, TX

Key Responsibilities

• Configure RTCDP components including identity namespaces, datasets, schemas, and mapping workflows.

• Implement batch and streaming ingestion pipelines using sources, connectors, and APIs.

• Set up segment definitions, audience sharing, and activation readiness checks.

• Validate the end-to-end flow from ingestion → profile → segmentation → activation.

• Design and implement identity stitching frameworks across CRM IDs, ECIDs, hashed emails, AAIDs, and other identifiers.

• Configure identity graphs and verify stitching accuracy and profile completeness.

• Troubleshoot identity-related issues including profile fragmentation, namespace conflicts, and match rate drops.

• Map CRM, behavioral, transactional, and event data to XDM classes and field groups.

• Implement governance, data minimization, and consent-related rules for activation.

• Ensure data quality, deduplication, normalization, and schema consistency.

• Build RTCDP segments (rule-based, event-based, account-based, and streaming).

• Configure and test activation destinations including:

  • Paid media

  • Email

  • Marketing automation

  • Cloud export destinations

• Validate activation performance, latency, and audience accuracy.

• Work with AEP Technical Consultants to align datasets, schemas, and identity requirements.

• Partner with AJO Consultants to ensure journey triggers and decisioning rules receive accurate audience input.

• Support CJA Consultants to align event and profile datasets for reporting.

• Collaborate with Adobe and client architects to ensure system interoperability.

• Evaluate ingestion success, data lineage, schema adherence, and governance compliance.

• Conduct QA across segments, identities, profiles, and activation endpoints.

• Identify risks tied to data completeness, identity match rates, or activation discrepancies.

• Produce documentation, mappings, runbooks, and client-facing technical reports.

Required Skills & Experience

• Identity stitching

• XDM schema mapping

• Event-to-profile linkage

• Governance and privacy rules

• Batch and streaming ingestion pipelines

• Integration experience across CRM systems, ad platforms, Marketo, Workfront, ESPs, and web/mobile analytics

• Experience with AEP Query Service and Data Distiller for audience analysis and enrichment

Preferred Qualifications / Education

• Strong SQL and data troubleshooting skills

• Experience with cloud platforms (Azure, AWS, GCP)

• Experience in enterprise MarTech ecosystems

• Strong client-facing and documentation experience

The base salary range for this position is $130,000 – $170,000 annually. Actual compensation may vary depending on experience, qualifications, geographic location, and other job-related factors.

About Blue Acorn iCi

Blue Acorn iCi, a business unit of Infosys Nova Holdings, LLC, is a digital experience partner helping global brands design, build, and optimize the future of customer engagement. We blend data, design, and technology to deliver connected commerce and content solutions that drive measurable results.

Specializing in the Adobe Experience Cloud, we provide end-to-end services across commerce, content, analytics, and customer insights. Backed by Infosys, we’re growing fast—and we’re looking for exceptional talent to grow with us.

Our teams work at the intersection of strategy and execution—solving complex challenges for industry leaders in healthcare, retail, manufacturing, and beyond. From large-scale digital transformation programs to platform implementations and ongoing optimization, we bring deep expertise and a collaborative mindset to every engagement.

Why Join Us?

Blue Acorn iCi is a place for curious thinkers, smart builders, and digital pioneers. We’re more than a consultancy—we’re a team of innovators helping the world’s top brands shape the future of digital.

Here, you won’t just contribute to a project—you’ll drive meaningful outcomes, collaborate with cross-disciplinary teams, and grow your skills in a high-impact, high-growth environment. We believe great work starts with great people, and we’re committed to creating a culture where talent thrives, ideas spark change, and results speak for themselves.

If you’re ready to push boundaries, deliver real value, and help shape the next generation of digital experiences—this is your place.

***For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future. Infosys Nova Holdings, LLC does not provide immigration or visa sponsorship for this position (including H4 EAD, H‑1B, OPT, CPT, TN, O‑1, E‑3, or J‑1 visas).***

Full Time, Non-Temporary Employees enjoy a competitive benefits package that includes medical, dental and vision insurance, life insurance, disability, paid time off, 401(k), and more!

Blue Acorn iCi is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, spouse of protected veteran, or disability.

Please click to read EEO Law and Pay Transparency Act and IER Right to Work Document and Privacy Notice.

Blue Acorn iCi will endeavor to make a reasonable accommodation to the known physical or mental limitations of a qualified applicant with a disability unless the accommodation would impose an undue hardship on the operation of our business. If you believe you require such assistance to complete this form or to participate in an interview, please contact us at: careers@blueacornici.com.

California applicants: Please click here for CCPA disclosures.