AI Native Digital Marketing Lead

AI Native Digital Marketing Leader – B2B Marketing Agency Role Overview Blufig is seeking an ambitious, forward-thinking Marketing Lead to lead our digital delivery organization and pioneer our next phase of AI-driven growth. In this high-impact executive role, you will lead a hybrid team of human specialists and custom AI agents to deliver superior ROI for our B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, and Performance Marketing. You will bridge strategic marketing leadership with cutting-edge AI automation—building scalable, AI-agentic workflows to eliminate redundant delivery tasks, optimizing service delivery, and driving exceptional client retention and revenue growth. Role Objective AI & Delivery Orchestration: Lead and scale Blufig’s digital marketing delivery by orchestrating human talent and autonomous AI agents. Redundant Task Automation: Design, build, and deploy custom AI agents to automate high-volume, operational tasks across ABM, Search, and Paid Media. Client ROI & Business Growth: Own delivery quality, account retention, upsells, and measurable pipeline/revenue generation for global B2B tech clients. Key Responsibilities 1. AI Transformation & Process Automation AI Agentic Workflows: Build, test, and deploy functional AI agents and automated workflows (via LLM APIs, custom tools, and automation platforms) to streamline execution across all service lines. Human + AI Team Leadership: Lead, structure, and scale a high-performing hybrid delivery team—directing human specialists alongside AI agents to maximize delivery velocity, accuracy, and margins. Operational Efficiency: Continuous identification and elimination of manual, repetitive agency tasks (e.g., report generation, lead scoring verification, keyword clustering, ad copy iteration, campaign staging). 2. Service Line Execution & Client ROI Account-Based Marketing (ABM) Lead end-to-end multi-channel ABM programs (Outbound + Paid) for enterprise and mid-market B2B tech clients. Architect multi-touch strategies spanning LinkedIn, Email, Intent Data, Content Syndication, and Marketing Automation to drive pipeline, SQLs, and revenue influence. Next-Gen Search (SEO, AEO & GEO) Oversee technical SEO, content strategy, and authority building. Scale Blufig’s Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) capabilities to maximize client visibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews. Performance Marketing & Paid Media Direct multi-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, and third-party media networks. Maintain rigorous standards for CAC, CPL, ROAS, pipeline contribution, and spend optimization across all accounts. 3. Client Success, Systemization & Operations Executive Escalation & Success: Serve as the senior client escalation lead, owning delivery excellence, Quarterly Business Reviews (QBRs), and CSAT/NPS scores. Standard Operating Procedures (SOPs): Maintain and continuously refine scalable agency playbooks, frameworks, and SOPs infused with AI execution layers. Revenue Expansion: Partner with account teams to drive account growth through proactive upsells, cross-sells, and strategic expansion. 4. Team Development & Leadership Recruit, mentor, and upskill specialists across ABM, Search, Paid Media, Automation, and AI tooling. Implement performance metrics (KPIs/OKRs) that reward ownership, speed, and continuous AI adoption. Conduct regular capability-building sessions ensuring team certifications across HubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms. Requirements Preferred Qualifications & Experience B2B Tech Experience: 8+ years of hands-on and leadership experience managing B2B technology clients (SaaS, Enterprise Tech, IT Services). Dual Experience: Proven background working within both a B2B Marketing Agency environment (managing agency P&L, client delivery, operations) and high-growth tech ecosystems. AI Fluency: Proven track record of building and deploying custom AI agents and automated prompt/workflow systems to solve real operational bottlenecks. Deep Stack Knowledge: Mastery in HubSpot, LinkedIn Campaign Manager, Google Ads, GA4, technical SEO tools, and AI search platforms. Leadership Style: Systems-thinker who thrives on building scalable processes, leading cross-functional teams, and maintaining extreme accountability. Role Details Reporting To: Founder & CEO Location: Bangalore, India (On-site) Benefits • Competitive salary and benefits package. • Health insurance for you and your family • Opportunity to work with a talented and passionate team. • Fast-paced and dynamic work environment. • The chance to make a real impact on our clients' businesses.