Performance Marketing Manager

At BoomPop, we believe in the importance of bringing people together. Since 2020, we've been transforming the way people gather, making it easier, more engaging, and truly unforgettable. We combine a top-notch event planning team with cutting-edge AI technology to make planning events as easy as shopping online.

We’re looking for a Performance Marketing Manager who is equal parts growth operator, analytical thinker, and hands-on executor. You’ll own top-of-funnel demand creation through paid channels, managing a multi-million dollar budget across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and emerging platforms.

This role sits at the intersection of growth, revenue, and experimentation. You’ll be responsible for driving high-quality MQLs and SQLs efficiently, continuously testing and iterating across audiences, messaging, offers, and channels — all while keeping a sharp eye on CAC, CPMQL, and CPSQL. Critically, you understand how to market into a PLG/self-serve funnel: driving qualified prospects to create accounts and activate in the platform, while knowing when to hand off to full-service for higher-complexity deals.

You thrive in fast-moving environments, understand how marketing directly fuels revenue, and operate with urgency, adaptability, and accountability.

1. Own and scale paid demand generation programs focused on top-of-funnel demand creation. 
2.  Efficiently manage and optimize a multi-million dollar paid media budget to hit CAC and pipeline targets.
3. Design and run continuous experimentation across audiences, creative, landing pages, and offers.

• Ramp on BoomPop’s ICPs, personas, value propositions, and hybrid PLG/SLG motion.
• Deep dive into existing paid performance, funnel metrics, attribution, and historical learnings.
• Audit account structures, campaigns, targeting, creative, and landing pages across all paid channels.
• Build strong working relationships with Sales and RevOps.

• Take full ownership of paid media strategy, execution, and optimization.
• Launch new experiments across channels, audiences, and messaging tied to ICP-specific use cases.
• Improve efficiency or volume across key funnel metrics (CPMQL, CPSQL, CAC).
• Establish a clear testing and reporting cadence to share insights and results with stakeholders.

• Demonstrate measurable improvements in demand volume, efficiency, or lead quality, including self-serve account creation rates and downstream activation from paid channels.
• Scale winning experiments and sunset underperforming tactics decisively.
• Build a forward-looking paid growth roadmap aligned to revenue targets.
• Be a trusted thought partner to Revenue leadership on pipeline generation.

• Revenue-Driven Growth Mindset: You understand that paid media exists to drive pipeline and revenue, not vanity metrics.
• Analytical Rigor: You are fluent in funnel metrics, attribution, and performance analysis, and you use data to guide decisions.
• Bias for Action & Urgency: You move fast, test aggressively, and adapt quickly in a dynamic growth environment.
• Experimentation & Optimization: You continuously test audiences, creative, offers, and channels - and know how to scale what works.
• Cross-Functional Collaboration: You partner effectively with Sales, RevOps, and Content to drive shared outcomes.
• PLG & Self-Serve Fluency: You understand how to drive qualified prospects into a self-serve product funnel — optimizing for account creation and activation, not just lead volume — and know when to route high-complexity deals toward full-service.

• →Own end-to-end paid demand generation across Google Ads, Microsoft Ads, LinkedIn Ads, Meta Ads, and more.
• →Manage and optimize a multi-million dollar budget with clear accountability to CAC and pipeline efficiency.
• →Design and execute experiments across targeting, creative, landing pages, and offers.
• →Partner closely with Sales to align on lead quality, feedback loops, and pipeline impact.
• →Analyze performance using GA4, Tag Manager, HubSpot, SEMrush, and related tools.
• →Continuously refine audience strategy for our ICP.
• →Report on performance clearly and regularly, translating data into actionable insights.
• →Drive qualified traffic into BoomPop’s self-serve product funnel, optimizing paid campaigns for account creation and activation — not just form fills. Identify signals that indicate when a prospect is ready for full-service engagement and align with Sales accordingly.
• →Own Meta paid social strategy — with a primary focus on improving lead quality and brand presence, not just volume. Continuously audit audience targeting, creative, and funnel alignment to improve MQL-to-SQL conversion.

• 3–5 years of experience in performance marketing or demand generation roles on growth-focused marketing teams.
• Hands-on experience managing multi-million dollar paid media budgets.
• Proven track record driving MQLs, SQLs, and revenue in a B2B SaaS environment.
• Deep experience with paid platforms (Google Ads, LinkedIn Ads, Microsoft Ads, Meta Ads).
• Strong analytical skills with the ability to connect spend to revenue outcomes.
• Experience marketing into a PLG or self-serve product model — specifically driving qualified account creation and activation through paid channels, not just top-of-funnel lead volume.
• Nice to have: familiarity with the travel, events, or group experiences industry.