Specialist

SAP Marketing Cloud

SAP CX Cloud Marketing Cloud: Senior Specialist

Job Title: SFMC Personalization, CRM & AI-Driven Engagement Specialist Industry: Consulting / Digital Transformation / Martech Job Summary We are looking for a Salesforce Marketing Cloud (SFMC) specialist with strong expertise in CRM, Customer Data Platforms (CDP), personalization, and AI-driven engagement to support client transformation programs. This role will focus on designing and optimizing data-driven customer engagement ecosystems leveraging SFMC capabilities (Email Studio, Journey Builder, Interaction Studio/Personalization, Data Cloud), ensuring seamless orchestration across channels and lifecycle stages. Key Responsibilities Assess client maturity across SFMC, CRM, CDP (Data Cloud), and personalization capabilities Evaluate SFMC architecture, data model, integrations, and campaign orchestration effectiveness Analyze customer data flows and define unified profiles, segmentation, and data activation strategies Design and optimize omnichannel journeys and real-time personalization using SFMC tools Drive AI-enabled marketing use cases leveraging Einstein and predictive engagement models Develop Martech transformation roadmaps, governance frameworks, and operating models Lead client workshops, stakeholder alignment, and cross-functional collaboration across marketing, data, and tech Skills Strong hands-on expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Contact Builder) with AMPscript and SQL Solid understanding of CRM (Sales/Service Cloud) integration and CDP (Data Cloud) for unified customer profiles and data activation Experience in personalization, customer journey orchestration, and AI-driven marketing (Einstein, predictive targeting)

Specialist - R01562751

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