Senior Apparel Merchandising Manager, APAC

China·ShanghaiFull Timesenior

OtherMerchandising Manager

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Quick Summary

Overview

Who We Are: At Brooks, we believe movement is the key to feeling more alive.

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OtherMerchandising Manager

Who We Are:

At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.

Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.

Our brand values help bond us together and drive our success:

Runner First
- We act in the best interest of the runner
Word is Bond
- We do what we say we’ll do
Champion Heart
- We give our all in everything we do
There is no “I” in Run
- We stay generous with our humanity
Keep Moving
- We find ways to move every day, because joy is kinetic!

We welcome everyone from every walk of life looking to inspire others through the power of movement - because we’re all moving towards something. Let’s run there.

Responsibilities

~1 min read

→Lead initial research and analysis on brand performance, brand competitiveness, and product trends for apparel in the APAC Region.

→Partner with Director, Apparel Product Line Management and Merchandising and Senior Product Merchandising Manager, APAC on identifying key insights and data findings to help drive and inform our product mix needs in APAC.

→Contribute to the brand’s DNA and evolution by gathering insights and feedback on potential opportunities that may influence future product solutions to support our growth.

→Work with Senior Product Merchandising Manager, APAC to insure the Apparel and Footwear product in APAC works together to deliver head-to-toe brand moments. Inclusive of recommended collaborations and product drops to influence target runners.

→Lead and partner with Director, Apparel Product Line Management and Merchandising and Senior Product Merchandising Manager, APAC to create best in class assortments which will impact retail and visual merchandising guides aimed at establishing Brooks as a leader in run retail in the APAC region.

Own the creation and maintenance of the APAC Apparel Merchandising Guide with input from the Director, Apparel Product Line Management and Merchandising.

Lead and create strategies for new regional business opportunities (i.e., where to play, what products, how to win).

Partner with Product Marketing to ensure the use of the APAC Apparel Merchandising Guide in key photo shoots, workbook creation, online apparel merchandising, and sales tools.

Partner with global regions and Footwear Merchandising to align on global head-to-toe color opportunities on how to showcase our brand including storytelling, photography (location, product, and color) and timing.

Curate and share assortments for the APAC Region that align with Brooks brand growth and DTC needs including hero products/colors, price points, deliveries, and color flow.

Act as product representative for the Apparel line and provide consumer and market insights to the Global Merch team regarding SKU direction to support creating the right choices during the creation process.

Partner with the Apparel Merchandiser at Global HQ in creation and maintenance of all APAC line plans (inline, promo/athlete), data, & forecasts in FlexPLM software.

Collaborate with Apparel Merchandiser at Global HQ to maintain and communicate up-to-date product feature lists, product change (PCF) summaries and exception lists from kick-off to production.

Responsible for sharing key product presentation with APAC regional partners and leading discussions to influence and gain product feedback.

Lead meetings with APAC regional accounts, at Sales Meetings, internal meetings, and at media events to showcase the apparel collection and present product findings, recommendations, and POV; bring relevant feedback and any gained insights back to the team to influence product creation.

Bachelor’s degree in marketing, Business, or related field; equivalent years of experience can be considered in lieu of degree(s)

7+ years of experience working in apparel product (wholesale or retail)

3+ years of experience working for a running or outdoor apparel brand in related field (i.e., design, research, sales, tech rep, etc.)

Creative think with the ability to effectively communicate and convey ideas to design, development, color, and trend

Strong working knowledge of the apparel product merchandising process, retail environment, and consumer buying habits

Strong business orientation and analytical skills in managing SKU efficiency, product mix, and profitability

Demonstrated ability to conceive/create new thinking and ideas pertaining to the consumer and product line

Strong ability to work professionally and efficiently within the team and across departments and connect different functions

Excellent oral and written communication skills – skilled presenter, great communication ability

Ability to influence, persuade, and negotiate to achieve progress towards goals

Results-oriented person with the ability to balance numerous tasks and utilize all available resources

Ability to work professionally and efficiently within the team and across departments

Embraces and lives the Brooks values!

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.